Increase in demand for certified gold coins is being reported by US coin dealers and certainly from their returned figures it would appear that more and more private and institutional investors understand the value of certified gold coins over general bullion bars.

However, due to the industry having entered a bit of a free for all in the latter part of 1974 when private ownership of gold was legalized by the then legislature, there have been many investors, who through lack of knowledge, have had their fingers burned by less than scrupulous dealers, and not just US coin dealers but also coin dealers and bullion dealers around the world. Many US coin dealers use the services of a legitimate and A+ rated member of the Better Business Bureau which has, for the past two decades, offered an honest and open platform where US coin dealers can be assured of a regular and genuine supply of gold coins and other bullion products. The Better Business Bureau rating reassures their clients, regardless of how much bullion products they purchase, the service they receive will be a reflection of a reputation which has taken many years to build and will not be endangered or lost by unscrupulous or dishonest dealing. Naturally to join this exclusive club your gold coin and bullion dealing business has to have high ideals and a promise of service ethic to clients and a serious and continual commitment to customer satisfaction.

If your gold coin and bullion dealing business is searching for a partner with which to help grow your business, there are many things of which your new partner should offer at least the following:

• Free delivery and insurance on ALL coin and bullion purchases made by your clients

• The best quote price of all four major exchanges

• A certified numismatist to ensure all coins purchased are authentic

• Live access to Depository inventories

• Unparalleled security

All of these benefits and more are available to US coin dealers who want to grow their business and improve their market share. In the certified and bullion coin dealing business there is only one element which can give your gold coin and bullion dealing business a distinct and sustained competitive advantage, and that is reputation. From the first moment your business is approved to become an affiliated partner with The Certified Gold Exchange you will have an unmatched reputation upon which to build your own.