: Promotional products play a significant role in the branding of a product or a service. Unique ideas coupled with effective marketing strategies helps companies and businesses in the successful promotion of products and services. Globally, these products are given as free gifts or free giveaway items to the customers and potential clients for the advertising. Big companies and business enterprises do not mind in spending money on these marketing tools. This is because these marketing tools help the businesses in creating their brand awareness among the people. There are varieties of promotional products like key chains, caps, t-shirts, mugs, bags etc.

Even work uniforms and corporate wear also come under the category of promotional products. Work wear uniforms and corporate wear worn by the staff and employees of the company or any organsiation not only helps in creating a professional atmosphere and maintaining co-ordination in the organisation, but also, reflects the professional image of the company which helps in promoting the name of the company. The only difference between work wear uniforms and corporate wear is that the latter is worn by the staff of sophisticated corporate companies and organisations and the former is worn by the employees of factories and industries. These corporate and work wear have company name, logo and company address imprinted or embroidered on them. So, in a way, they serve both the utility functions of clothing and promotion.

Branding of any business is the key for its success and big companies and businesses spend huge sums of money in the advertising and marketing of products and services through various mediums like television, radio, newspapers, magazines etc. But, every business or company cannot afford the huge cost of advertising through these mediums. So, these companies opt for a cheaper and less expensive medium of marketing their products and services and these tools help them in making their brands famous. The choice of right promotional product also plays a vital role in the marketing. Cheaply made product with low quality material may hamper the image and affect the reputation of the company or business. So, choice of good quality product within the set marketing budget is very important. For example: If your company is dealing in computer hardware or any information technology services, then you can get good quality mouse pads or CD cases with company name and logo imprinted on them. These promotional products can be distributed at events like trade fairs, exhibitions, expos and buisness meets and can result in generating sales leads.

Good quality promotional items mark a lasting impression on the recipients. Printing and embroidery are two techniques by which company name and logo can be imprinted or embroidered on the products. There are many printing and embroidery techniques that can be used as per the specifications and requirement of the client. The most commonly used printing techniques are screen printing, offset printing, digital printing, letter pressing, die- cut technique, foil stamping, thermo graphic printing, varnish printing etc. Embroidery can be done through hand, using zigzag free motion sewing machine and with the help of digitized computer method.