Whenever I mention the word network marketing or mlm while promoting my business I get 2 very extreme views. Most people don’t like it or either don’t understand it and even have hatred for it. The few people that I talk to that actually have entrepreneurial minds love the concept and will actually listen to what I have to offer.

Network marketing is just another business model and if you are going to be successful it is crucial that you understand how it works.

I think there are basically two reasons that some people seem to go into a FRENZY when someone mentions the word network marketing. Either they or a family member has tried it, and because they didn’t have a clue on how to market their business they failed miserably. Secondly, most people are ignorant about the network marketing industry. They haven’t done an ounce of research and automatically equate network marketing with a pyramid scheme.

When you think about it you will find that Corporate America is more like a pyramid scheme than network marketing. Each company has a CEO, President, Vice – Presidents, Middle Management, Sales Force, and Hourly Employees. Every body know that the CEO is going to make the most money and the salaries decrease as you go down the totem pole. The only way to get paid more is to play office politics in order to get into upper management. You may also have to pray that someone retires or gets fired in order for you to get promoted. The funny is that people feel that this is normal and okay. How is this any less pyramid than network marketing? All people in the company work hard, but ONLY those at the very top has "permission" to make a lot of money.

On the Contrary, in network marketing the basic idea is that it will be of great benefit to everyone involved to help people who are new reach the top. In fact the whole business idea hinges on this idea – the only way to become really successful in the long term is to help others. Of course there will always be a mathematical limit to how large a network can become, but with today’s global marketplace, and a suitable compensation plan, there is usually plenty of room for everybody.

But what about the miserable statistics of network marketing, the over 90% drop-out rate etc.? This is mainly caused by the simple fact that not that many people know how to do network marketing correctly. And I must admit that some network marketing companies are responsible for this themselves, by providing useless ideas like making a "100 list" etc. This is why your upline can’t help you many times because they are still doing network marketing the old way – approaching any and everyone about their business.

If you are going to be involved in network marketing you need to develop both the right mind set and acquire the right knowledge (no, they usually don’t teach this in college).

You must learn that when you do this business right:

• You don’t have to "sell"

• You don’t have to post "work at home" flyers!

• People will PAY YOU to prospect them

• You don’t have to approach strangers at the mall and in the grocery stores.

• You don’t have to ask people to join your business. They ask you!