Every attorney must resort to attorney marketing in order to attract clients. Many law firms – large and small are relying on law firm marketing to grow their practice. You may find it difficult to stand out in the crowd. A lawyer video is a powerful lawyer marketing tool that can make you stand out in the crowd.

If you do not use technology for lawyer marketing, you will be making a big mistake. Technology is transforming choice, and choice is transforming the marketplace. Consequently we are seeing the emergence of a new marketing paradigm -- not a "do more marketing but a knowledge-and experience-based marketing". Law firm marketing is being transformed by the enormous power and ubiquitous spread of technology. One ever present danger to any business is time. Opportunity does not knock twice. If you fail to take advantage of the opportunities, your competitors will take advantage of them. Marketing strategy is important in any attorney. Use the lawyer video as your lawyer marketing tool. Your secret marketing tool can be your attorney video. Your law firm video should be centered around your practice. Your attorney video must explain your services and make it stand out. While making your law firm video, you should have a clear idea of how you want to position your services. Your video should solve the viewer’s problems. You will attract new clients if your video solves the viewer’s problems. Never localize your lawyer video. Even if you are located in a small town, there could be someone in another part of the country who requires your service. For example, your law firm may be based in Boston, VA. However your law firm video should not be restricted to Boston, VA. You may never know but sometimes a real estate investor from Boston MA may require your services with the legal work while investing in your town.

Your law firm video should create the impression that you are dependable. Dependability is very important for law firm marketing. The viewer should get the impression that he or she can depend on you. In an attorney video, the viewer can see you. The viewer gets a feel of who you are and what you can do. You stand a better chance of being selected if the viewer gets a feel of who you are and what you can do for him or her. There are many who do not like to read. Rather they would watch a video. From a viewer’s point of view, a law firm video is like a personal interaction with the firm members. The viewer feels that you are talking to him or her. Ignoring the potential of lawyer video as a lawyer marketing tool can be foolish. Many lawyers are reaping the benefits of using lawyer videos as a lawyer marketing tool.