New customers search for products and services they need by using various online search engines such as Ask.com, Google, MSN Search, and Yahoo! These search engines use mathematical algorithms to rank and subsequently display web pages once a keyword or set of keywords is entered into the search engine site. Search engines are able to send out spiders (also called crawlers) into the World Wide Web to hunt down specific web pages that contain the critical set of keywords. Optimizing these search engines in your company’s favor is crucial since most prospective clients will only bother looking at web pages that rank in the top five search results. So you want your company’s website to be among those top five.[2]Optimizing search engines is easier to do if we understand what makes these search engines rank web pages in the top five.

The Importance of Theme

Search engines look for more than just a keyword. They look for keyword themes. A strong keyword theme will allow a hypothetical search engine, be in Yahoo! or Google, to amalgamate your entire website, including auxiliary pages that elaborate on your products or business factory, into a cohesive collection of web pages that belong to your company. Carefully determining what keywords your web site should be tagged with, then becomes an exercise of making it easier for clients, other web navigators like journalists, and the search engines themselves to access your webpage. This increased visibility essentially constitutes the core of an optimal e-marketing strategy and is certainly a prerequisite to increased sales for the company.