In order to be successful in the real estate investing business, it is necessary to have an effective website for real estate investing. What is the use of having a website that nobody visits?

The secret to having a successful website is to receive targeted visitors who are interested in what you offer.

Your website must attract visitors through the search engines to be successful in real estate investing.

In this article, we cover how to optimize a website to attract leads, and closed deals, through the search engines.

What is search engine optimization?

Search engine optimization or SEO is the process of increasing the popularity of a website so that it gets ranked highly by search engines for chosen keywords.

A keyword or key phrase is the term a person looking for your services is likely to type in a search engine such as google.

For our purposes, we will refer to single keywords or long tail key phrases as a keyword.

There are two parts to SEO:

1. On-site search engine optimization

This involves making sure your keywords are represented on your website. Such keywords could be we buy houses, sell your home, etc if you buy houses.

Your keywords must be included in the meta description, title and page content. Keywords in the meta tags play little to no role.

Keywords in the domain name can play a big part in achieving superior search engine ranking.

2. Off-site optimization

Off-site SEO is the process of building one-way links from other websites to your website. Websites that have more websites pointing to them are considered more popular by the search engines and are given a higher rank.

There are lots of elements involved between these two, but your website must include these two to be highly ranked by search engines.

How do you target the right keywords?

When starting a business, your market analysis must determine if you should invest your time and money in that niche. You then find the most profitable keywords you need to target for your website. It is always a good idea to be as narrow and targeted in your keywords as possible.

For example, the term real estate would be too broad and most likely, too competitive.

First, it would take a lot of effort and money to rank highly for this keyword. Secondly, most of your visitors are unlikely to convert into clients.

Similarly, they keyword we buy houses is likely to be too competitive.

The best keywords in real estate investing are those that target a small niche and target a geographical location. For instance, the keyword sell my house is too broad; sell my house in Dallas is more targeted.

Your website will therefore attract very targeted visitors who are looking exactly for the services you offer. You will also spend less effort time and money to achieve a high ranking in the search engines when you have more targeted keywords.

Why is SEO important?

Of course the biggest advantage of optimizing your website is high rankings in the search engines, which can bring you clients for years to come. In real estate investing, most real estate investors do nothing after they get their websites. They hope that somehow their websites will get visitors and bring them clients automatically!

You are therefore at n advantage - once you optimize your website, you are likely to be the most prominent in the search engines for your keywords in your market.

With competition being so little in real estate investing, you can put your business at the top for years to come. This can mean continued business and profits for years to come just with a one-time targeted search engine optimization.