Why Local Business Owners Need To Leverage Local Internet Marketing
Business → Marketing & Advertising
- Author Andrew Gauvreau
- Published October 19, 2011
- Word count 438
It is a well known fact that internet marketing and internet advertising are some of the cheapest, most powerful forms of marketing and advertising. The question you should be asking yourself as a local business owner is - "Am I marketing and advertising my business online ? "
Want proof ? - http://finance.yahoo.com/news/Advertising-slowing-down-with-apf-2577209314.html?x=0
Here are some statistics that may make your head spin as a local business owner-
-A new study has determined that search engines have surpassed the printed yellow pages when it comes to the number of people looking for local information. It was also proved that online searchers are more likely to convert into sales.
-Almost 250 million searches for products and businesses are performed per day on Google alone.
- Kelsey Group and ConStat also released their new researches that revealed concurrent results. Their new research indicated that currently, 70% of U.S. households are using the internet every time they shop locally for all their household and personal products and services.
DM News reported that 35% of all Internet searches are local.
Studies show that 67% of local consumers have consulted online customer reviews of local businesses. Most of them trust online reviews as much as personal recommendations.
comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases. 82% of local searches end up with an in-store visit, phone or call.
The number of businesses using online marketing goes up an average of 8.6% per year through 2011.
The realities of continuing to evolve with new innovations in marketing and advertising is money, time effort, meticulous research,testing, tracking, and optimization. Furthermore, the businesses that can manage to evolve and weather the tough times by continuously advertising and marketing on new channels, will more than likely end up on the upside of the economic turn around.
Internet Marketing Companies Reviewed -
Reputation Management companies have recently been a tremendous hit for business owners and corporations alike. These reputation management companies are very expensive and have monolithic marketing and advertising budgets to brand a very successful image with, make TV commercials, leverage radio ads, utilize huge affiliate networks , PPC advertising, and other online advertising networks as well.
We recently reviewed a handful of these big reputation management companies and have come to the conclusion that they overcharge clients upwards of 3-5 times the amount of normal internet marketing service companies , providing less work typically , and about the same amount of tools in a member only marketing and advertising dashboard, which we have as well.
Streamline your internet marketing services to our affordable and very effective internet marketing agency -
http://www.LocalInternetMarketing.mobi
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