How to Optimize Your WordPress Blog for the Search Engines

BusinessMarketing & Advertising

  • Author Ryan Blythe
  • Published November 7, 2011
  • Word count 441

Incoming Links: We all know the importance of link building when it comes to search engine optimization. But when you're working with WordPress, SEO becomes a lot more easier and proper link building gives great results. Even though outbound links are crucial for your WebPress site to be successful, you must also focus on creating internal links so that you can get the most from inbound linking. Do a little research and you will discover that some of the more popular blogs link internally to their own content. Producing a well thought out linking system will not only make it easy for your visitors to navigate your site, but it will make the search engines like your site more too. Major search engines like Google view internal linking as something necessary on a content site.

This is because effective internal linking leads to more content consumption. Also, this indicates that more of your pages will be read because the links will lead your visitors to more pages.

Having Correct XHTML Code: This step not be overlooked when creating an effective WordPress site will give you results in the future. There are plenty of reasons why your site should receive certification within the online industry. Even if know about the basics of HTML, you won't have any problem starting out. Log on the W3C Validator and enter your blog's name. If you see that it isn't validating, then simply follow the instructions laid out to fix the issues.

Making sure your website is validated is will ensure that nothing becomes a hindering factor you're to rank your pages in the search engines.

Recycle Old Content: This is a wonderful strategy for making sure that your WordPress blog is up to date and entertaining. All you have to do is utilize a few old articles and repurpose them with new information. Add new reason and pleasure to it. The thing to do next is to just repost it with the fresher info. If you want to keep increasing your search engine ranking for these old posts, then make sure you retain the old permalinks and not change them. This will get you more new links for pages that already ranks well in Google. This will increase their positions in the results of the search engines.

These tips may look simple to you, but they will definitely make a difference to your rankings in the long run if you take action and apply them. The only way to maintain your ranking in the SERPs, is by constantly making sure you are improving your site and tweaking it to take full advantage of WordPress.

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