I have one question to ask you...what is one aspect that is universal? WORDS!

Money don't rule the world; words do. 90% of the world's communication is by way of words. So it's safe to say that we have to be careful about what we say and how we say it. In social conversation or doing business, it's imperative that our word usage has to be accurate and flow in a way that is understandable by other parties.

And its safe to say that when advertising your business, using the right words in the right way will gain you more success than just blabbering on and on about nothing.

Another factor is how you use these words and sequence the words you use in proper order.

Since we are on the subject of advertising, your ads must be able to stand out more than your competition. So how do you do this?

You have to be creative but understand the words you use will be seen by hundreds to even thousands of people's eyes depending on the type of advertising method you use. I have one model that I use to get this job done and that's to KISS (Keep It Simple Sam).

Trying to get too technical or too beneficial will deter your audience and drive them away as fast as they came. Your only goal is to grab their attention and direct them to whatever website or email address you're promoting.

Let's see, using words like Free and Guaranteed are probably the most common eye flaggers. But even these words get old, especially if they are used in the wrong way.

That's where your creative mind has to come in. You have to use words that are synonyms to these words, words that have never been used or are rarely used by everyday word usage. Come up with 10-25 synonyms (start small and work up to over 100) of these words and implement them into your marketing campaign.

Because there are so many eye flagging words that you can use, research these words and see how often they come up in websites, articles, newsletters....etc. Once you have finished researching, try to come up with 10-25 synonyms of these words and test their power. You'll be surprised of the results. Remember not to get too technical so if it don't make sense to you, seven times out of ten, your audience won't understand it either.

Okay, you've researched the common words used, derived a new set of similar words and now you're ready to start implementing these new words. You have one more step to do to complete the process; sequencing these words so an automatic trigger goes off when people read your ads.

I'll give you an example:

Take the sentence; 'Get a Free Ipod with the purchase of a new laptop.' Now look at this sentence; 'With the purchase of a new laptop, get a Free Ipod.' Which sentence pops out at you? The first one I would guess, right? Why? Because the eye flagger is at the beginning of the sentence and not the end.

You want your audience to see those trigger words as soon as possible so you don't loose their interest. I guarantee that you'll see a positive change in your click-thrus, conversions and overall sales.

Bottom line, you cannot stop researching trigger words and deriving new ones. There are over 1 trillion words we can use no matter what language. Why not utilize these words and tap into the power of them.

Think about this, there may be a much more powerful word then Guaranteed or even Free. Test your new words and discover if there are new ways to say the same sentences.

I wish you success in your word hunt and word sequencing.

Until next time,

William West

Wordologist