Traffic generation to your website from the search engines can be separated in to two sections. These sections are generally on-page search engine optimization as well as off-page search engine optimization. In this article we are going to be going through off page optimization, which is just as crucial as on page optimization.

This is one way you can get the attention of the search engines by doing things that are not linked directly to your on-page optimization. Generally we are talking about constructing links to your site which are pointing from other sites. And I am certain that you are aware that establishing links can be done using different methods. Here we are going to be looking at some of the more effective ways to build links quickly and also create them so the search engines do not get upset.

Linking with website directories will be the first link building method we are going to cover. For those of you that are unaware a website directory is practically the same thing as a search engine, however if you want to get your site listed in the directories you will need to submit your website to them. The actual page rank of the Internet site will also be something that can help the ranking of your site. You may not realize this but there are website directories on the web that actually have a page rank of 8, this means, that would be an amazing link to get. It isn't just about the page rank though mainly because you will also be judged on the amount of links in total you have, so be sure to submit to every single directory.

Another link building technique that is very popular is article marketing. Article marketing is an additional great way to create top quality links. You will also find that some of these article directories also have good page rankings. Most of the article directories which were around for some time could have a page rank of at least 5. Links inside articles are more effective than website directory links and when you get your articles printed in an article directory with a page rank of 5 these links will possess much more power. And naturally these links will also help to boost the ranking of your own site. If you wish to learn all about article marketing you'll be able to find books on the Internet, so we will not be covering the specific approach to article marketing.

Another thing you won't normally want to do is to make use of a software that promises to get you a huge number of links instantly. The very last thing you want to do after all your diligence is to get slapped by Google for spamming links all over the web On the flip side there are software programs out there that can help to improve your article submissions plus your directory submissions. Simply by using a software to help you with these other tasks you're going to be saving a lot of time and you will also end up getting more work done. Leaving you more hours to create new sites or products.