5 Ways To Boost Your Website Sales
Business → Marketing & Advertising
- Author Michael Ladd
- Published December 5, 2011
- Word count 749
From www.Successwithmichael.com,
Today I'd like to introduce with you some ideals about building and
managing your customer list. Remember: if you have a website
with a customer list, you MUST email your customers to raise
your income. The most common way to do it is by writing
newsletters. Newsletters can be a hard to write, but guarantee a
very good return in your money. Thanks to my experience, I put
together four simple MUST FOLLOW rules that can turn a poor
newsletter marketing attempt into a great success. Enjoy!
1: Broadcast Monthly - As a rule I send out at least one message
per month just to keep communication lines open. You don't
want to keep barraging your customers with sales pitches every
time you talk with them. So in my monthly broadcasts I usually
inform my customers about any new tools that have become
available at my site. I often upload free articles that I source from
copyright-free places or websites that I partner with. If you can, try
and create unique resources of real value – writing articles yourself
is an option if you have knowledge about the industry your business
operates in. I inform my customers about what's new and end with a
small reminder about our services - 10%sales pitch, 90% good content.
2: Offer sales - I have a list of people that have yet to
become customers, my prospects list. For this list I have an
automatic series of responses sent out, first starting weekly,
then turning monthly that offers them enticements to join. Once
a customer been subscribed to my list for a long time I have
an automatic email go out offering them a discount to try my
business out. I even cut the price to the point where I don't
make a profit just to get the prospect to try the service. I
know if they like it they will use it again so often the act of
converting them into a customer is the final roadblock that a
discount offer removes.
3: Encourage Referrals - One of my favorite techniques is to
offer incentives for my present customers to bring in their
family and friends. The easiest customers to acquire are from
current customers recommending your business. Word of mouth is
always the best marketing method so why not encourage it as much
as you can? Each current prospect is potentially the best
salesperson you could ever find and sometimes all it takes is an
offer, like a credit for services/discount voucher or even just
an email suggesting they tell friends about your business. Happy
customers are happy to spread the word, they just sometimes need
a little nudge to do it.
4: Market Research - Are you considering launching a new product?
Maybe you want to know what your clients think of your customer
service? How about gathering statistics about your customer
demographics to help with future marketing efforts? All these
questions can be answered by sending a survey to your list.
Perhaps you can offer incentives to fill out a survey such as
discount vouchers, two-for-one deals or free samples. However
you do it, your current list is a fantastic store of minable
data just waiting to be accessed. Services like SurveyMonkey.com
give you the tools to create online surveys easily, which can be
linked from or included in one of your broadcast emails to your
list.
TODAY'S INSTANT MONEY TIP
If you still don't have a good prospect list, here is a quick
step-by-step guide to build one quick:
1: Create a page on your website to collect visitors'
information, such as their name and email address. Tell them
that if they signup for your newsletter you'll give them a free
sample of your product, or some other deal.
2: Buy a Revisitors targeted traffic campaign and redirect the
traffic to the page you built to collect visitors' information.
3: That's it. People will signup for your newsletter and will
receive emails from you. Send them monthly newsletters following
the four rules above and they will, sooner or later, buy your products!
Please leave a comment on our website
From www. SuccesswithMichael.com
Hello, my name is Michael Ladd, I am a Social Media marketer Consultant, Trainer, Speaker who runs Success with Michael a marketing company. I look forward to keeping in touch with you. I promise that I will not bombard you with emails. I plan on only connecting about once a month to share with you all the exciting things that we have been working on. I may even have some special offers to throw in. So stay tuned! I also have good training articles and we do graphic design work.
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