From www.Successwithmichael.com,

Today I'd like to introduce with you some ideals about building and

managing your customer list. Remember: if you have a website

with a customer list, you MUST email your customers to raise

your income. The most common way to do it is by writing

newsletters. Newsletters can be a hard to write, but guarantee a

very good return in your money. Thanks to my experience, I put

together four simple MUST FOLLOW rules that can turn a poor

newsletter marketing attempt into a great success. Enjoy!

1: Broadcast Monthly - As a rule I send out at least one message

per month just to keep communication lines open. You don't

want to keep barraging your customers with sales pitches every

time you talk with them. So in my monthly broadcasts I usually

inform my customers about any new tools that have become

available at my site. I often upload free articles that I source from

copyright-free places or websites that I partner with. If you can, try

and create unique resources of real value – writing articles yourself

is an option if you have knowledge about the industry your business

operates in. I inform my customers about what's new and end with a

small reminder about our services - 10%sales pitch, 90% good content.

2: Offer sales - I have a list of people that have yet to

become customers, my prospects list. For this list I have an

automatic series of responses sent out, first starting weekly,

then turning monthly that offers them enticements to join. Once

a customer been subscribed to my list for a long time I have

an automatic email go out offering them a discount to try my

business out. I even cut the price to the point where I don't

make a profit just to get the prospect to try the service. I

know if they like it they will use it again so often the act of

converting them into a customer is the final roadblock that a

discount offer removes.

3: Encourage Referrals - One of my favorite techniques is to

offer incentives for my present customers to bring in their

family and friends. The easiest customers to acquire are from

current customers recommending your business. Word of mouth is

always the best marketing method so why not encourage it as much

as you can? Each current prospect is potentially the best

salesperson you could ever find and sometimes all it takes is an

offer, like a credit for services/discount voucher or even just

an email suggesting they tell friends about your business. Happy

customers are happy to spread the word, they just sometimes need

a little nudge to do it.

4: Market Research - Are you considering launching a new product?

Maybe you want to know what your clients think of your customer

service? How about gathering statistics about your customer

demographics to help with future marketing efforts? All these

questions can be answered by sending a survey to your list.

Perhaps you can offer incentives to fill out a survey such as

discount vouchers, two-for-one deals or free samples. However

you do it, your current list is a fantastic store of minable

data just waiting to be accessed. Services like SurveyMonkey.com

give you the tools to create online surveys easily, which can be

linked from or included in one of your broadcast emails to your

list.

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TODAY'S INSTANT MONEY TIP

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If you still don't have a good prospect list, here is a quick

step-by-step guide to build one quick:

1: Create a page on your website to collect visitors'

information, such as their name and email address. Tell them

that if they signup for your newsletter you'll give them a free

sample of your product, or some other deal.

2: Buy a Revisitors targeted traffic campaign and redirect the

traffic to the page you built to collect visitors' information.

3: That's it. People will signup for your newsletter and will

receive emails from you. Send them monthly newsletters following

the four rules above and they will, sooner or later, buy your products!

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From www. SuccesswithMichael.com