Without a compelling Facebook fanpage design, your company or organization will remain among the piles of static business pages that attract no one. Of all the social media sites, Facebook is by far the most important for business purposes. And more so than any personal page or standard business profile, a Facebook fanpage design that is well executed, relevant and interactive will generate the most publicity, brand awareness and - ultimately - conversions. Understanding the benefits and uses of a FB fanpage is critical to getting your product or service in front of the right audience at the right time.

Your Facebook fanpage design should logically borrow from some of the most successful pages on the social media superstar today: Starbucks, Skittles, Redbull, Twilight Series, FML, Coca Cola, and a great deal more. In fact, Facebook even has its own fanpage with an astonishing number of fans (53,000,000+). These businesses have capitalized on the fanpage format by taking advantage of the following 4 elements:

1.) Pictures and Media

The Facebook fanpage design no longer restricts accounts to the tiny profile picture that most users have on their pages. In fact, FB now permits users to upload an image that is 200px X 600px - far larger than a normal profile thumbnail. This means that there is a large amount of space dedicated to an image - space that can be capitalized on: this size will allow for beautiful photographs, customized advertising and branding, a stand-out logo, or any specialized graphic.

Videos can now be setup in custom players and frames on a fanpage. This means that a business can literally brand the way the video is being played. And considering that videos account for the overwhelming majority of all data on the web, it's obvious that the best way to reach consumers is in video format.

2.) Tabs

You can develop a Facebook fanpage design that will allow you to build your own tabs for a multitude of purposes. To drive conversions on your page, you can have one tab that acts as the default page for first time visitors or people who have not "liked" your page. This tab can contain an offer such as a free report, a coupon or a discount that the visitor can get just for liking or becoming a fan of your page. Returning visitors will be delivered immediately to your wall where they can jump right in to conversations in progress or other events that are being served on your page.

3.) iFrames

For businesses that already have strong brand identities, iFrames can be used in a Facebook fanpage design that allows this image to remain intact. The integration of iFrames permits a business or organization to create a page that closely mirrors their existing website, logo, or other business design. iFrames add a whole new level of functionality and customization to a FB fanpage.

4.) Applications

Applications are the key to interacting with your fans/customers. You must give them a reason to come to your fanpage and get involved. This can be done by having games or trivia right on your wall, by offering coupons or discounts, by providing regular, useful information, or by offering some form of entertainment such as songs, jokes, or videos. Applications and interactivity are critical to the success of any business using valuable social media channels, but if your customers have no reason to engage with you even the best Facebook fanpage design won't help.