Think Outside the Basic Promotional Items
Business → Marketing & Advertising
- Author Lee Eldridge
- Published December 24, 2011
- Word count 540
What products do you think of first when you think about promotional products? Pens? Tote bags? Coffee mugs? Key chains? These may be among the most common promotional giveaways, but sometimes they’re not the best suited for your promotional campaign. It's easy to do the same thing over and over. It's much hard to think outside the box. Having spent years in business and event promotion, I’ve found that a look around the edges will sometimes offer the best solutions.
Promotional Coasters
While they’re most commonly used within the restaurant and adult beverage industry, coasters can be highly effective tools for promoting causes and upcoming events. Organizations that promote designated driving such as MADD, or that promote personal safety such as a rape crisis center, can effectively use promotional coasters to spread their message and promote their organization. Local bars and restaurants may be willing to use, and even help pay for, the coasters. Looking for promotional partners to help cover the costs of promotional coasters is a great way to share the cost. And coasters are one of the most affordable items available. You can produce thousands of coasters for a small price.
Matchbooks
As more cities and states became havens for non-smokers in public places, matchbooks remain a cost-effective marketing tool even for non-smoking establishments. Matchbooks offer repeat exposure as the recipient will use the matchbook repeatedly. Like promotional coasters, restaurants and bars are often willing to provide your matchbooks to their customers for you. An excellent way to promote concerts, local artists, art galleries, bail bondsmen, taxi services and other upcoming events. And if you're willing to pay a little more, personalized matchboxes are excellent promotional giveaways. Matchboxes are available in several unique sizes and shapes.
Napkins
And while it’s important to promote an event to get the people there, don’t forget to continue to promote your business or organization at the event. Fundraisers often serve food and various snacks, and your guests will need napkins. Custom printed napkins will allow you to continue to brand your organization during the event. Sponsors may be willing to pay for the napkins if you include their logo and contact information on the napkins.
Drinkware
When you take the time to make sure that you're branding your business and promotional message, don't forget the drinkware. While coffee mugs, stadium cups and water bottles remain some of our most popular promotional items, there are some less traditional items which are also excellent options for event and business promotion. Paper cups and foam cups may be needed for beverages, hot or cold. And sometimes you can go non-traditional and trendy at the same time. Double wall acrylic cups have become popular in the retail world for a couple years, but are still relatively new in the promotional products industry. These durable cups can be imprinted with your logo, and typically come with a screw on lid and straw.
Look for every opportunity to promote and reinforce your promotional message. And less-traditional promotional items might just do the trick. Whether you're co-branding your promotional products with marketing partners or going at it alone, custom imprinted promotional products are still a great way to promote your business or event.
Lee Eldridge is a writer, musician and marketing consultant with more than 20 years experience in customized promotional items. Lee writes for several blogs, and has launched a new site focusing on beer coasters, personalized matchbooks and personalized napkins.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale