A truly effective video can be a healthy asset on a website and can really help to promote your firm before you ever meet with or speak with a prospect. In the 1990s, video cameras were bigger than a shoe box, weighing more than fifteen lbs., and required a team of professionals to create a decent video. For this reason video was prohibitively expensive for an ordinary small business. Today's video cameras are much smaller and less expensive, producing great quality without the need for a professional videographer, and the large number of video sharing sites make creating and distributing online videos accessible to everyone.

Be careful. The way you present videos on your site matters. Sharing websites like YouTube and Vimeo have risen in popularity. These sites simplify the process of distributing videos online. Remember, though, "just because you can, doesn't necessarily mean you should." There is a place for silly home videos on the internet, but professional websites for accountants is not one of them. It is important to make sure that visual media adds value and doesn't detract from your website.

Is a video necessary? :

A well produced video is a powerful addition to a website, but not all CPA websites need to have video on them. For example, a video can take the focus away from the important points you're trying to make on your website, so it is important to create a video strategy that effectively promotes your business and/or adds value to your current clients. A video can also provide a powerful edge on your competition by establishing your online marketing presence.

Promoting Your Accounting Business:

A website video is an excellent way to visually introduce your firm, which can be quite effective when combined with the static text on your website. Using an introductory video can really make otherwise ordinary CPA websites look professional and cutting-edge. It is an opportunity to introduce your firm and educate the viewer about the services you offer, and establish your firm as a subject matter expert in accounting. Videos also provide an opportunity for visibility beyond your local area, while keeping the personal interaction of viewing the face(s) associated with the firm.

Give Your Visitors More Value:

In addition to promoting your business, videos also provide an opportunity to offer something of value to your current clients, who then act as your brand champion to help you attract new business. One common method is tutorials that show customers (and potential customers) how your services work. Your video themes can be broadly ranged, such as how to gather paperwork to submit to accountants. It could also be immensely specific, such as how to track car mileage. Website videos offer 24/7 support to your clients, which makes them an immense benefit to your business. Without a doubt, they are also a continuous source of advertising.