Is Trade Show Only For Launching Products?
- Author Kelvin Smith
- Published January 4, 2012
- Word count 503
We constantly come across the word trade, domestic trade, international trade, trade shows and many more relevant events, but do we really know the meaning of tradeshow. Is it just business, launching products, live demonstrations, or something more? A trade show is an exhibition, organized by many companies or a group of companies’ dealing with one particular product, or various products. It is not only a showcase or demonstration of the latest products, but activities of studies of the product in comparison to the competitive market, along with the trends and opportunities. All trade shows cannot be attended by the public, though almost all are open to the public, yet there are some which are meant only for the company representatives. Now to exhibit any product, a trade show display as required. A trade show display is a graphic display of the products for the trade. These displays can be the typical graphic on wall surface or most commonly the fabric surface display, where wide varieties of images can be printed on substrates. Another recent trend of trade show display is the utilization of wide variety of building material for display such as laminate, fabric, metal etc, which is called custom modular hybrid display. The other such display is known as the classic exhibit, where the trade show display materials are metals, laminates and fabrics products. The displays vary greatly in size, cost and complexity, but all are designed to visually represent a specific interest. Companies often rent exhibit spaces from the show organizers for trade show display.
Apart from on the air displaying and spreading the knowledge of the products there are exhibition display stands available, which are easily mobile. There are paper display stands available or even the electronic display stands. All are available according to ones need. The electronic exhibition display stands are normally the rollup stands, which provide a quick and easy way of graphic display for exhibiting the subject matter of the trade, to the audience at large. Since the set up of such exhibition display stands are easy, it can be displayed anywhere, and every where. Banner stands are ductile and cost effective. In the present market there are different types of exhibition display stands, like the modular display, which comprises of the laptop display, projectors and over head projectors, Canvass units, the simple out door display stands. Next you have the Pop - up display stands, which consist of the TV apertures. These pop ups are cost effective and even reduce transportation cost. It can be simple pen drives inserted in a projector and the message is displayed on the large screen a midst of the crowd. The last ones are the Banner system and the display boards. There are so many types of banners. In banners, you have the simple fabric banner, the out door banner, the rollup banners, cassette banner, in store promotion banner, tension banners, normally displayed on the walls. So, companies…you have the world to choose your suitable exhibition display stands.
Kelvin Smith is an author of Crossconceptuae (www.crossconceptuae.com/), one of the best Designer Furniture website. She is writing articles on Exhibition display stand since long time.
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