Exhibition work with proper research and planning is quite a challenging task. Combined with an effective designed language, a company can bridge the gap of any unfortunate marketing communication. An exhibition stand of a company should not only crate an ambience but also carry an intense brand image. So, to create an exhibition stand which does both the works of attracting the visitors and exhibit the detailed planes, few home works are to be done; rather it is a meaty work of an Exhibition stand designer, which is as follows:

i) The stand must be ridged and powerful without any complex strategies.

ii) Any Exhibition stand must be portable and ductile.

iii) The stand must be such that it comes in direct face to face communication with the buyers, and helps to build a personal relationship.

iv) The quality of stands can give an ambience, and provide quality results, even if the company is amateur in the field.

Whether a company plans, a single show or series of exhibition, complete care must be taken on exhibiting needs. Any exhibition requires personalized approach. An Exhibition stand designer must listen and understand the needs of the clients, and discuss ideas that will strive to deliver correct solution for both. Apart from on the air displaying and spreading the knowledge of the products, there are exhibition banner stands available, designed by Exhibition stand designer which are easily mobile. There are paper display stands available or even the electronic display stands. All are available according to ones need. The electronic exhibition display stands are normally the rollup stands, which provide a quick and easy way of graphic display for exhibiting the subject matter of the trade, to the audience at large. Since the set up of such exhibition banner stands are easy, it can be displayed anywhere, and every where. Banner stands are ductile and cost effective. In the present market there are different types of exhibition display stands brought bout by Exhibition stand designer, like the modular display, which comprises of the laptop display, projectors and over head projectors, Canvass units, and the simple out door display stands. Next you have the Pop - up display stands, which consist of the TV apertures. These pop ups are cost effective and even reduce transportation cost. It can be simple pen drives inserted in a projector and the message is displayed on the large screen a midst of the crowd. The last ones are the Banner system and the display boards. There are many types of banners. In banners you have the simple fabric banner, the out door banner, the rollup banners, cassette banner, in store promotion banner, tension banners, normally displayed on the walls. So, the companies have the world to choose your suitable exhibition display stands. But, what ever the designs of the stand or the banner may be, the motto remains the same:

vi) To sell

vii) To launch

viii) To correct any misconceptions

ix) To create correct impression

x) To guide the buyers on their choice of the pick.