Whether you have a mom & pop business, or a fortune 500 company, it's likely you have come across video marketing and I’m sure you’ve considered making use of this strategy to increase awareness of your brand. And you’re right, video marketing has without a doubt worked for countless of businesses to:

1.Boost brand awareness

2.Explain product and services profile

3. Increase site traffic (if you still don’t know, Forrester Research found that videos were 50x more likely to receive an organic first page ranking than normal text pages!)

Nevertheless, you need to ask, is video marketing the best fit for your organization? How can you tell that it is? Here are a few thoughts/question you can brood over:

1. Is your company involved in teaching people? In other words, are you a firm supplying educational material to individuals? If so, then video marketing is for you. Plain text can help but bore some individuals. Using a video tutorial, you are able to carefully illustrate step by step what to do to your audience. In just a few minutes, you would have educated a person in a faster time than looking at a guide.

2. Do you have a product or a service you’d like to display to the world and photographs just won’t suffice? For example, if you’re a web design company and you’d like to show the backend of any website you are building, and you know a video would perfectly demonstrate what you’d like to convey to your client. The attention span of a person these days is shorter (everyone wants everything fast - fast internet, fast car, fast everything). They won’t have time to study all that jargon, and would rather a quick 2 minute video to understand the products or services you are offering.

3. Do you have a product that would be far better left shown than just explained by plain text? For instance, you've got a video capture product and you know a text handbook just won’t do. So you capture a short video to show the way you use your product. Fast, easy, and also gets to the point. Let's suppose you had to screen capture every little thing - just how long would that document be?

4. Do your customers normally ask about your products and services and you as the owner of the business would choose to handle it in person? Dealing with it personally by way of a video clip would only work in your favor. It can create a chance to show your clients just how much of a hands-on owner you happen to be, and at the same time participate in a dialogue with your customers. Be it a video to talk about a product you sell, or to simply give thanks to them for their loyalty.

Mixing up your business approach with a bit of video marketing is unquestionably the best choice for a lot of organizations. And it fits to a tee. Video marketing has numerous uses in a business - from coping with public relation problem, to presenting your products and services, it is up to you to take advantage of it. A word of advice though - keep in mind that it isn’t sufficient to just have a video, you must make the effort to be imaginative and progressive with your videos. You don’t want to have a company video that nobody has seen besides your own employees.