Basics of Restaurant Design
- Author Paul Kelly
- Published January 30, 2012
- Word count 501
The success of a restaurant does not only depend on the quality of food and customer service but also on the environment or what we called the "restaurant design". This is an essential factor to keep every customer come back in the restaurant. Let’s discuss some of the basics of restaurant design.
First is the seating capacity. In dealing with the seating capacity in a restaurant, you should also consider the welcoming ambience. This is simply letting your customers visit your restaurant while creating a balanced environment. This factor can be easily seen in different types of restaurants today. For example, fine dining restaurant concentrates on the ambience of the place-music, ventilation and heating and not on the seating capacity.
Next thing that you need to know is the problem areas of a restaurant. The truth with restaurateurs is that they can’t escape from having one problem area in the place. Restaurant problem areas include tables near restroom and front entrance. To solve this problem, simply place a divider like tall plant or screen. Problem areas can be easily determined by sitting in every chair. And try to look at different views while sitting and if you see that there’s one thing that is unpleasant to your eye. Then it’s time for you to replace such thing.
Music is one of the neglected factors in terms of restaurant design. Well, music can change the mood and attract customers even without noticing it. Avoid playing music that is repetitious. When you choose songs to play, don’t depend on your staff. Even if they don’t like it, the music must be appropriate for your customers and be suitable for your restaurant. Popular restaurants today have live music. They usually hire famous singer or band that can be a tourist spot for customers.
One of the important aspects for any type of businesses like restaurant is the heating and ventilation. Good air ventilation attracts customers. People don’t want a non-air conditioned restaurant during summer. For some restaurants, it is normal for them to operate with electric fans only. They don’t even know that it loses sales.
In the busy world, people especially Americans view eating in a restaurant as a form of nourishment as well as entertainment. Restaurateurs must think of a unique idea that will attract customers and thus, increase their sales. So if you’re planning to establish a restaurant in your area, you need to consider the basics of restaurant design that I mentioned earlier. Also, think of ideas that will distinct your restaurant among other restaurants. Remember that food and service are not enough. Top restaurants worldwide aims not only for delicious foods but also for a soothing environment. For you to be able to design a good restaurant, you need a restaurant design expert who will you help to think of new ideas for the design. Hiring a restaurant design expert will save money and reduce the chance of committing mistakes.
Paul Kelly is the man behind some of Australia’s most successful food and beverage venues. Coming into our 15th year of business, Paul Kelly Design is turning the corner on 150 projects, each a signature space, each uniquely different and each one a personal creation of Paul Kelly and his team.
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