Today there is a lot of discussion going on about Facebook fan page marketing. People argue why their Facebook fan pages don't draw many customers from the social networking world.

But the question arises, is the strategy even executed properly? The answer is, yes and no. It is almost an art to perform successful techniques to build a business using Facebook.

Following are some of the techniques that you can use to get new subscribers and customers in the least possible time:

1. Avoid fraudulent behavior. Instead of spamming people try to be honest. Facebook users are not subscribed to your Facebook page to be forced to buy your product.

So always provide information and status updates that will prove beneficial for them to decide what product will suit them best. Effective Facebook fan page marketing can provide your business with a massive rise in sales.

With an informative Facebook page, you can drive vast amounts of traffic to your online business and earn a lot more than your existing online income.

2. The design of Facebook page really does create a difference. With an attractive design of the background, you can attract many Facebook users. First impressions count a lot. With an attractive page design, you can be sure of getting vast amount of subscriptions.

3. Create a Facebook landing page. This can help you in two ways. Firstly, when the prospective customer 'likes' your fan page, he will receive the latest status updates and posts in his news feed on his homepage regarding your products.

Like this, you can maintain the awareness of your business among the target audience using proper Facebook fan page marketing strategies. As a result, there will be a number of internet users convinced to give your products a try and your business can therefore flourish in the growing cyber world.

Secondly, you should be able to acquire the e-mail addresses of your subscribers. With these e-mail addresses, you can contact them, set your own terms, away from the social media.

4. The primary purpose of your strategy should be to drive maximum amounts of traffic to your Facebook fan page. This can be done by choosing sponsored ads. They are easy to set up and can target your desired market effectively.

Using the Pay-Per-Click ads that run on auto-pilot, you can operate them as you like by turning them on or off as per your requirement.Facebook fan page marketing techniques such as advertisements cost only a fraction of the income earned as a result of this successful marketing strategy.

The more your page is advertised, the greater is the number of visitors to your Facebook fan page. As a result your business can grow with better success than ever before.

5. Always keep yourself well updated about the progress through the sponsor ads. Check for the ads that benefit you the most; try to keep the ads that have a high click-through rate.

Such measures can prove vital in deciding how much income you can earn with the help of your Facebook fan page marketing strategies.

With the help of a better reach to those millions of active Facebook users, you can see more customers attracted to buy your product, and in turn, increasing your online income.