Marketing and sales are some of the significant elements of the business's survival in the market. While both are dependent on each other some people confuse marketing with sales and vice-versa which is a big mistake. Marketing requires designing a product depending on the needs of the market and customers, promoting the product by means of advertisement etc. and setting up a competitive price for the product.

Marketing is really a platform which drives sales. While on the other hand the sales process is everything you do to effectively offer a product and fetch a contract. Sales and marketing together is often a part of selling and one can't do without the other. They can also be referred to as activities. The good results of a business is critical to the achievement of these two important activities.

Marketing is the backbone of the company's future and launching pad for the sales. Though the marketing procedure encompasses the development of the product, advertising etc. the sales method will be the execution of every one of the efforts which involves direct interaction with customer possibly by in-person meeting or cold calls or by networking. But there's usually an ongoing rivalry in between both, one claiming dominancy over other. The marketing men and women say they have an upper hand because they think it is really they who designs the products, lays down the method and also develops tools necessary for sales. They say sales would be the end result of marketing and hence should follow its guidelines. The sales persons might not agree to this view and could be completely opposite in their opinion. They think that it's the sales people who really sells a product or service and bring income to the business.

But a lot of experts imagine that marketing should play a pivotal role among the two. A prosperous marketing campaign makes sales simple and makes people consider that it is seriously the sales people who are the dominant leaders. One of the most important role of marketing department is to produce opportunities for the sales department. Marketing drives sales and sales drives companies' good results. Marketing is like a life support for sales, one who's generally backing up the sales department and enabling them to properly send the end product. There shouldn't be a race to gain supremacy over another department but a race to win the market and people working jointly.

Various firms combine sales and marketing together but in fact they have various targets. Though the sales department is thinking about fulfilling the requirements of what the consumer requested for, the marketing department is actually busy understanding what the market wants. The intention of the marketing department is to foresee how the market will shape up in future. They should think about their product catering to the necessities of the market for next number of years and be prepared to make design changes in their item accordingly.

That is essential that a firm integrates their sales and marketing department within a well fashioned manner. It's the precise integration of these 2 very important entities that fuels the progress of a business. The selling persons shouldn't be merely treated as the funds collectors. Every department has its own role and have to go hand in hand in selling the items of the company and has to be the major main factors.