A creative advertising agency will communicate an idea or message in a simple but, convincing manner so as to build up a strong impression about the product or service that they want to promote. The idea or message they communicate influence the minds of the consumers in a positive way and as a result more business is generated. Hence it is considered as a creative work. Unless a person is clear about a message, it cannot make any impact on him. A complex message will make the reader confused thereby making it unmemorable. Thus, clarity and simplicity are two vital aspects for an advertisement to be successful. A message that is memorable will have the power to influence the masses so as to produce the desired result. Whenever the message lacks clarity, creates confusion in the minds of those for whom it was created or is not relevant to the context will be quickly and easily forgotten by the audience. The idea which is quite new and different can easily gain an identity and will emerge as a topic of discussion among the people. The creative advertising agency will promote new ideas with the support of strong and convincing points and ultimately make it as an accepted fact for the targeted audience.

Television commercials are proved as the supremely powerful ways of advertisement mainly for the reason that today almost all the households have a TV and also now people are watching TV more. It is the most powerful among the mass media and is a favorite of the younger generation as well as women. There will be hardly anyone who doesn’t have to say even a few words about the favorite TV programs. It is very easy to assess the effectiveness of a TV advertising campaign just by watching the reaction of viewers to the particular Ad. In addition to the traditional channels, today Television commercials can have other venue also like rich media advertising, social media etc. The independent advertising agencies are not restricted to traditional methods and as a result they come up with new ideas which create new dimensions for advertisement through the small screen.

Media advertising is a very challenging field and the aggressive professionals will be able to grasp the pulse of the customers with respect to their response to a new product and accordingly they will design and organize the Ad programs. To be successful in this field, one must have a lot of pragmatism and flexibility. Their approach should be environment oriented.