If you are thinking of a way to promote your business that is cost-effective and guaranteed to give people a positive impression of your company, then consider promoting your business with printed pens. Printed pens, carrying your logo, give you a great opportunity to say what it is that your company is about, whether it is in words, or the image of your company that is conveyed via your logo, or even the style of printed pen that you have chosen.

It is important to choose a style of pen that is in keeping with how it is that you want to present your company. If you are a law firm then you will not want to use the type of printed pens that make up the lower end of the market. If you are a company that is in the construction industry then you might not want to promote your business with a printed pen at all. You might be more inclined to invest in some printed pencils, given that carpenters, plasterers and other tradespeople use pencils, as opposed to pens.

When you promote your business with printed pens, it is important to make the most of the limited amount of advertising real estate that a pen gives you. It is important that everything you put on the pen is there for a reason, and it is important that you don’t forget to include vital information – it is surprising how many promotional printed pens you still see that do not have a company’s URL printed on them.

It is almost as though the URL was invented for the promotional pen, when you think about it. Before, when companies tried to get their entire address on their promotional pens, it would have to be printed in such small lettering that it was barely visible. These days you can promote your business with printed pens that feature the URL of your website quite clearly, without having to sacrifice the way that the pen looks.

Most companies that sell printed pens offer a considerable discount if you order in bulk, so this is worth considering. If you order a larger quantity of pens then it could mean that you get to upgrade the style that you choose, which means offering your potential customers something that looks slightly more upmarket, and reflects better upon the image of your business.

If you are wondering how printed pens can be used to reach out to a new demographic of customers, then a bit of creativity can work wonders. For instance, you could get pens produced that are the same colour as the kit worn by the local football team, or the local rugby team. You could get printed pens made that coincide with a heavily mediated event, such as the Olympics, or a big charity event such as Comic Relief. This is a great way of ensuring that you reach out to new customers, and get your business talked about in a positive atmosphere. There is a world of peripheral options available to you when it comes to promoting your business with printed pens.