As much as the powers that be try to get us to embrace the notion of a paperless world, there seems to be as much a demand for pens as there has always been. This can only mean one thing – plenty of people are happy when they get a pen for free. Knowing how to promote your business with corporate pens, therefore, is about as important a lesson in traditional marketing as you can learn. The corporate pen is something that never fails to win potential clients over, and keep your company in profit.

One thing that is important to consider when it comes to corporate pens, is the type of pen that you opt for, now, the message here is not for you to go out and get a load of corporate pens that are platinum plated, all singing all dancing, and likely to cost you the earth. At the same time, though, you do not want to be getting your corporate pens because they are the cheapest ones you can find. If someone gets one of your corporate pens and it does write properly, or falls apart whilst they are using it, then this is going to mean that for that person, your business is associated with shoddy workmanship and defective products.

Always promote your business using corporate pens with a half-decent build quality. If you are worried about cost then think economies of scale, and dip into next quarter’s marketing budget so that you can get your corporate pens fabricated in bulk. The more you order, the more the price per unit comes down. It can also pay to strike up a relationship with a company that supplies promotional pens, who might give you a discount because of repeat custom.

People love to see things that are harmonious, and the great thing about promoting your business with corporate pens is the amount of range that you have when it comes to colour. There are so many options available, and one style of pen can come in twenty, even thirty different colour combinations. This allows you to be really creative when it comes to choosing colours for your corporate pen that compliment the colours that you have used in the logo of your business. This can make all the difference, as matching colours make for a far more professional looking finished product.

Think about how to promote your business with corporate pens as creatively as you can, because there are numerous options available for you. For instance, if you have plans to expand into a new area and attract a new type of customer, such as business types for instance, or people who like outdoor pursuits, then you can get a run of pens designed specifically with these new customers in mind; a pinstriped corporate pen for the businesspeople, or a camouflage corporate pen for the people who like outdoor pursuits. There really are a million and one options available to you.