Encouraging Your E-Commerce Site Visitors to Return

BusinessMarketing & Advertising

  • Author Karen Barney
  • Published April 21, 2012
  • Word count 423

Getting new visitors to your website is good. However, getting a steady amount of recurring visitors is even better. Here is how you can do this.

If you run an e-commerce website, then there are many ways for you to advertise your site online and get new visitors. You can, for example, hire professionals from a search engine optimization agency to help you get some new people to your site who are interested in your products. However, one thing that you should not forget is that getting users to come back to your site, especially if they did not make a purchase during their first visit, is also a good traffic generation tactic and can increase your profits.

There are a few tactics that you can employ to get your visitors to come back. Here are some of them:

• Include a link to your website in confirmation messages. When someone makes an order from your site, include a small footer in the confirmation message encouraging them to come back and shop again later.

• Create an e-mail newsletter and put an opt-in box on your site. This will help you keep in touch with interested visitors by sending them news about your website and your products. Integrate social media with your website. A good Search Engine Optimization Agency will tell you about how social media can be beneficial for traffic generation and also help with SEO. Include buttons for your visitors to share your website pages, as well as become fans of your business on social media. By posting updates on a regular basis, you can get some recurring visitors to your site and also new visitors who read your posts on Facebook or Twitter.

• Use rewards and discounts for loyal shoppers. This is something that is done by many stores and e-commerce sites. Give discounts, special promotions or a loyalty program for people who have already bought from you. This will give them more incentive to come back to your website if they ever need something that you're offering again.

By using some of these methods, you can increase the number of people who come back to your site at a later time to check out your products again. Of course, this list is not 100% complete. You can always think up of other ways that are unique to your online business and which will help you get the most out of your traffic. A search engine optimization agency can give you some good advice on getting more website visitors and conversions, as well.

Karen Barney wrote this article to inform people about the advantages of Internet Marketing. She believes that through Search Engine Optimization Agency, techniques companies can achieve a great level of success.

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