Content is King, Context is Queen - How to make a Royally Good Website

This article explains what goes in to creating a fantastic and customer engaging website. From awesome web design features to increasing your visibility on the web, we are going to take you through the often overlooked basics so you can get the most out of your online presence.

Content Management Systems

HTML, Javascript, CSS... The list of cryptic and baffling web codes is arduous and frankly boring. Content management systems however are not. Content management systems let you control the content on your website, enabling you to keep it up to date and most importantly relevant to your customers without having to battle with the coding of your website. Importantly, these system also allow for search engine optimisation in the copy of your webpages so just because it's easy doesn't mean you have to miss out and getting those all important first page Google rankings!

Online Marketing

From Pay Per Click (PPC) to Search Engine Optimisation (SEO) it's important that once you have your website up and running, that people can find you! Research from Optify shows that over one third of all searchers will use the first result on the search engine results page (SERP) and that nearly 90% of searchers don't go past the first page at all. SEO and PPC agencies can help by using time tested methods to save you time and effort and increase your ranking.

Social Media Integration

The wave of popularity in sites such as Facebook and Twitter has completely changed the way in which we network. Consumers can now interact with brands on a more personal level. Daunting as this may be, it also presents an amazing opportunity to connect with the world, so capitalise on it! If only one piece of advice were to stick with you it would be; listen up! Social media can offer an amazing source of market research if you take the time to hear (more likely read) what is being said.

Now this has been a VERY brief introduction to what is a mammoth but equally exciting subject. Extending your brand digitally can open up a whole other world of opportunities. Our top tip for a royally good website is to make sure you get the right content out there (through content management systems), to the right people (by enhancing you search engine optimisation).