Even in slow years, getting noticed at a trade show is a challenge. Now that the recession is ending, trade shows are packed again, and businesses have to jump up and get noticed if they want to succeed.

Trade show truss displays have been around for while. While light weight pop up displays are still popular, a nice moderately priced Truss Display can accomplish a great deal in the way of both design and functionality.

Modern truss systems are tool-less, requiring no added tools to assemble or disassemble.

Rarely do you go to a concert or auditorium without seeing a truss arch spanning a stage overhead supporting a range of lights, monitors, signs, or projection screens. Since the price of plasma screens have dropped, their popularity has risen dramatically and a truss system can easily support this weight.

The structural qualities of truss allow taking advantage of today's many high tech lighting options. At more advanced stage performances expansive truss structures with motorized elements pull apart and come together to create those over the top light and special effects shows. Thus, your truss trade show display truly does the muscle work for marketers!

Style is important too, and truss looks good - it conveys a futuristic, strong, enduring look that adds to marketing strategies. The look of truss is complementary to many marketing strategies, whether it used at a tradeshow, auditorium, stadium, or even a cocktail lounge. Truss components come not only in many different lengths, but also in many different shapes - angled, curved, and straight These many options lend themselves very well to designing many different looks and configurations.

The downside to truss has been the weight of the system. Recent innovations have eliminated this complaint. One of the newer options is truss that collapses to lay flat for shipping. Several truss manufacturers now offer collapsible truss, which can be flattened for shipping. The collapsible truss becomes very compact, allowing a lot of truss to be shipped in fewer cases and also allowing them to go UPS or FedEx. Last year, the world was introduced to truss made from composites. The new truss structure is much lighter, but almost as strong, and it also comes in two different box sizes to allow for longer spans and hanging heavier items. The key attribute of composite truss is that it is less than half the weight of metal truss, but almost as strong.

Truss displays can be customized in many ways. Accessories can be added to obtain desired results. These accessories are not just simple add-ons or good for display purposes, but they also serve as additional marketing strategies for your exhibit. Accessories include:

Monitor Stands: mount your LCD or Plasma screen. You'll have the freedom to choose which color will match the rest of your booth.

Swivel Monitor Mount These mounts can be swiveled in different angles and also come in a degree of colors.

Table Top and Shelves

There has been a growing market over the last few years, and especially during the recession, for truss booth rentals. More and more businesses are finding it convenient to just show up at their shows without having to arrange for shipping, storage or installations & dismantling.

Truss displays never disappoint when the goal is to show off your marketing message in style and bring in new customers. Account in your truss pricing calculations for the durability of these products, the configuration changes and the ability to change out any graphics.

On the whole, a truss display can be a great addition to your trade show strategy. But don't think the new stand will do all of the work for you. It's job is to help you stand out from the sea of booths found in Trade Shows. Figure out a concept to step up above the crowd of your competitors well before purchasing your booth. Create a theme and find ways to improve on it. Your prospective customers are going to stop to check out the trade show displays that catch their eye as interesting and professional looking. One or two more points is all that separates most sports teams - score that extra point!