Business owners along with marketers are always on the look-out for innovative ways of reaching new customers as cheaply as possible. In prior years, this would be done by running commercials on the radio or TV, having an ad placed in a magazine or newspaper, or otherwise aiming to reach just one person at a time. This is definitely not the best way to get good value for your advertising dollars where you are charged based on the projected ad impressions you might receive. The likelihood of getting a good return on your investment is small. Wouldn't it be better to look for a marketing method that would continue to provide a return on your investment indefinitely? And that's exactly what you'll get when you use promotional items.

You can get a great deal of exposure for your company by distributing promotional products. As others see your company logo you are building credibility while easily getting the word out about your company. Unfortunately, traditional items used for promotion that are given out by practically every business have little value anymore and so rarely get used. That's why it's important to have a promotional product that stands out from the ordinary. And that's just what eco-friendly promotional items do.

There is no doubt that environmental issues are a serious concern and more and more consumers are joining the green movement. That's why they are using environmentally friendly products when given a choice, instead of the old traditional type of product. Green products demonstrate that your business is committed to making the planet healthier. They also let your potential consumers feel that they are making a difference by using these products.

Choosing items which are outside of the traditional items is the best way to get your message across. Think about items like reusable tote bags or pens from coiled recycled paper. Tote bags have been especially popular with consumers. They last much longer than a regular plastic bag and they make consumers feel good about keeping plastic out of our landfills. Did you know that plastic takes upwards of 500 years to break down? But the reason why tote bags are such an effective promotional item is that they are highly visible and are used in places where there are lots of people walking around, like in malls and grocery stores. This makes them an option that the savvy business owner will want to look into.