Digital Ad Overload
- Author John White, Jr.
- Published February 24, 2013
- Word count 457
Upstream released a survey in February 2012 revealing two-thirds of online consumers in the US say they are receiving a digital ad overload and are beginning to show their disapproval.
Two-thirds of these same online consumers say they would discontinue being on a company’s email list and one in five US consumers would cease from using that company’s products or services if they felt bombarded by too many of the company’s promotional email messages consistently.
There are three main reasons a Small Business gets caught up in digital ad overload:
Lack of focus. When a company loses focus on their goals and objectives, they tend to operate from a "Bottom Line" mentality. All of their marketing efforts are focused on "getting the sale," so everything you send out is a promotion for your business. Online consumers are getting tired of this "digital ad overload" approach. Therefore, it is imperative that you focus on your customer’s needs and not your bank account.
Lack of strategy. There are a lot of new internet toys to play with these days; social media, smart phones, SMS, mobile ready websites, just to name a few. With all these new gadgets, if you don’t have a strategy in place for your particular business, then you’re still playing the digital ad overload game which is not good.
Lack of knowledge. Most small businesses are not aware or familiar with the current and future marketing trends being used on the internet. They are still using old marketing techniques and are losing a lot of potential customers daily.
28% of the US consumers surveyed said they would display their disapproval of digital ad overload to future messages from that company, and approximately 1 out of 10 would complain about their discontent on social media sites. This is serious because a lot of negative feedback can severely damage your reputation, diminish your online presence and lower the overall ranking of your website.
One of the best ways to avoid digital ad overload is to focus your marketing strategy toward your customer’s needs instead of always promoting your company and the services you provide. Your website should attract viewers by giving them valuable information they can use immediately. In addition, it should provide an interactive experience for them. If your website is focused entirely on your customers, it should ultimately provide you with potential leads.
In conclusion, if your marketing strategy targets the 18-24-year old population, 31% of them don’t mind receiving messages once or twice a week. But on the average, 55% of the adults in the US would rather receive messages no more than once a month. If you remember this in you marketing efforts, you will avoid the dreaded digital ad overload.
For more information to help turn your customers into raving fans for your business, go to The Social Ignitor. While you're there, be sure to get your FREE "Sales Dynamite" E-Book that exposes 21 Proven Ways to explode your sales through the roof.Article source: http://articlebiz.com
There are no posted comments.
- What Is Digital Signage? Interesting Facts About Digital Signage
- 9 Popular AI Applications to Empower Digital Marketing Efforts of Your Business
- Can SEO Benefit Every Business?
- Being a creative professional and a good sport
- Filming a video interview: How to be a good interviewee
- Spec Work: The setbacks and benefits
- The Keys to Smoother Credit Rolls
- How SEO and digital marketing can help you to build your own successful business
- What is flex face signage?
- How to Pick the Best Mobile App Development Company?
- The Rise of TikTok in a COVID World & What We Expect to See Post COVID
- Young Guru explains How to get Paid on Youtube the New Rich Way! YouTubers won’t want to miss out on this.
- A public relations strategy is critical during a pandemic
- Types of Certifications for Digital Marketing
- The WHO and WHAT of Virtual Assistance
- How to make a Picture out of text your way of healing the world
- Tips And Advice To Improve Search Engine Optimisation
- Business Card Statistics in a Digital and Social World
- The Evolution of My Personal Choice of Music
- Experience Luxury Dining Inside the Queen of the Skies
- A Valuable Lesson to Learn From Photography
- PANDEMIC WHEREABOUTS? WHERE ARE YOU EXACTLY?
- The Importance of Empathy-Based Marketing
- Seeing the Power of the Checkbox Guardian in Action
- The Deceving Plague That's Been Haunting Internet Users For Many Years
- The Only Reason Why I Like the U.S. President
- Branding Agency in Hyderabad
- The Power of Red Velvet Ropes
- Brand Marketing During Coronavirus: What You Need to Know
- How to Bypass Shameful Fake Scarcity Tactics Used By Internet Business Mentors