4 Pillars of a Strong Digital Presence

BusinessMarketing & Advertising

  • Author Jennifer Ayalon
  • Published July 25, 2014
  • Word count 637

Internet marketing has become more of a roller coaster to many. If your venture has no digital presence, it can affect the rate of returns. As new ventures continue to emerge, new online platforms and tools have surfaced. For online marketers, this phenomenon is both a challenge and an opportunity to appeal and attract new customers. For an online venture to keep within the comfort zone of innovation and expansion, it has to meet the dynamics of successful digital presence.

Having a strong virtual presence for your venture requires a solid plan. It will lead to more liabilities, if an online trader goes ahead to enforce an unplanned digital presence initiative. For success to be achieved there is a need to bring in a multi-pronged approach to such a plan. By integrating four crucial factors namely; content, strategy, design, and technology, it is possible to establish a reputable online presence for your business. Advisably, the four aspects need to be brought into plan in a balanced manner, since they are relative to success in the end.

  1. Content

In any online marketing project, content is king. This is one of the aspects that needs to be defined, especially when it comes to product messaging. The mission statement under the business banner is a primary consideration. By reminding product users what you or your product can do for them, you will be creating a bond with existing and potential clients. While advertising is critical to marketing in the online platform, it is the scope of engagement that matters most. Customers who are able to interact with both brand and product will definitely come back, and perhaps recommend more people to visit your site.

  1. Strategy

There is a lot to be achieved, once you have identified the message for your target market. You will still achieve more if you know how to fine tune it in line with your venture goals. Remember, you will need to have top notch strategies to enable you to appeal to your customers with the said message. Consolidating reliable messaging options with a logical need and purpose will reinforce interactivity, and engagement for your customers. The resulting relationship here will keep your products believable by your target markets. Eventually, you will be able to keep your online business relevant, while helping adapt and expand with emerging trends.

  1. Design

The success of online businesses heavily depends on the type of messaging and purpose. However, the intended effect might not take root if the target market is unresponsive. The best starting point would be packaging the message in a way that it calls your customers to action, and engages them in a user friendly manner. Notably, the way a website is laid out and the marketing experience that a virtual marketer has makes the difference. Digital marketing has a relative connection to site usability. Online businesses in recent years have put a lot of emphasis on novel ways of appealing to client through the interface effect. A well designed user template can make or break your venture in the face of competition. It is not the design of the site that maters alone, the way the message is designed and the color in it matters too. Simplicity in this context matters, if the message is well designed but complicated, the end user will not benefit.

  1. Technology

In online marketing language, technology is a crucial cog. However, many online traders tend to overlook the digital concept. If the right technology is missing from the online marketing platform, everything else is in vain. With the right tools, it will be easy to communicate and appeal to your target market.

Since the world has turned to innovation (most of it now mobile technology), these four components will help you achieve your objectives if integrated well into your digital marketing campaign.

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