Website credibility comes from the content published on the Internet. Consider having a professional writer regularly write a blog for your Web site. The quality of the content and the frequency of publishing it will help you gain customers’ trust and gain dominance in your industry.

Find out the trending topics so you know what your audience wants to read before getting started on it. Make it a point to create interesting and shareable content regularly. Try to get listed as a guest blogger on blogs related to your field, and contribute thought-provoking pieces on a regular basis.

Exhibit your unique selling proposition using videos in an interesting and engaging format. Use instructional videos to show your customers how they can make the most of your product.

Other interesting forms of dispensing content include story-telling with the help of designs and statistics and sharing information on blogs, social media networks, communities, and forums.

Although infographics are visually appealing and contain the most up-to-date and relevant statistics, numbers, and quotes, they have become overused in some instances. You can use them as complementary incentives for customers to sign up to your emails and to help them understand processes and procedures.

Build Links on Other Publishing Sites

Link building is one of the biggest marketing trends today. In order to receive good page rankings, businesses must have blogs and multimedia access all over the internet.

Through the use of blogging, you can publish links on contributor publishing sites. Any time a reader clicks on these links, it will improve your rankings and bring more attention to your brand.

Get More Bang for the Buck

A good strategy to combine several writing tactics:

Submit each blog to free submission sites. It takes time and patience but it builds links to your Web site. Share each blog to social media sites like Twitter and Facebook, then, in a few weeks re-share them again. Keep periodically sharing the blogs until the response wanes and record the results for future reference, such as topic and season, for example. Analyze what works and for how long.

Combine several blogs into a single article and submit it to free article submission sites. Each link back from the "author box" will resonate with search engines. Share the article with LinkedIn groups, Facebook, Twitter and other social media sites. Place a link in your Web site from your Frequently Asked Questions page to the blog or article that relates to the topic of the question. Respond to any questions or comments. Again, analyze what works and for how long.

Content marketing requires patience, dedication, regular updating, and a methodical approach. Find out how these and other online marketing strategies can be performed for you by the J Howard Company. Call today and start getting results.