Why Is Swahili Regarded as A most Business Language in Africa?
- Author Henry Ogwang
- Published October 23, 2018
- Word count 480
Swahili is a Bantu language spoken mostly in African continent. It is mainly spoken in central Africa, East Africa, South East Africa among other places. The language is spoken in DRC, Kenya, Tanzania, Mozambique, Uganda, Rwanda, Burundi, Congo Bravazzile among other places. In fact it’s one of the official languages of the above mentioned countries.
Reasons why Swahili is regarded as a most Business language in Africa
As many local and foreign investors are engaging in business every now and then in African continent, the continent is bound to receive massive growth and development. To catalyze the process, language is a potential player. So, in Africa one can’t talk about language for business without talking about Kiswahili. This is due the following factors.
Swahili is spoken by over 100 million people of Africa. Since Swahili is spoken by over 100 million people across the continent moreover scattered in different regions of the continent, catching the market will be easy. So, whoever thinks of doing business in Africa should consider translating their goods and services in to Swahili language.
Recognized by international media.
Swahili is lingua franca recognized and broadcasted by Voice of America, BBC and other international media houses. And most of the African people use such media houses as the source of reliable information. Therefore, this factor will help you to send your business so easily to the wide market.
Non-tribal language.
Swahili language doesn’t belong to any tribal group in Africa. Since many African languages are tribal, its has caused many tribal conflicts many Africans. So, Swahili is used as a unifying language for all languages. Therefore, business people should consider this language because it will not cause biasness whatsoever. Thus, creating loyalty of their goods and services.
IT
Some economies in Africa have developed most business apps in Swahili language. For example, Kenya has developed IT in fracture, mobile and Online solutions in Kiswahili. Since most business is done through internet, any business prospect in Africa should then use Swahili language.
Official language of African Union
Having official status in one of the big organizations in African continent means having wider recognition. Also, Swahili is one of the languages spoken in many African countries like Kenya, Tanzania, DR Congo and others. This means that there is a lot of trust in the language. Therefore, when thinking of business language in Africa, better to consider Swahili as one of the best priorities.
Other major business languages in Africa.
Some of other major business languages in African continent include
English French
Arabic Oromo
Hausa Yoruba
Amharic Portuguese
Shona Zulu and others.
All business prospects in African continent should embrace Swahili language for the smooth success of their businesses. This is because Swahili a widely spoken and non-tribal language of Africa. Therefore, business prospects should translate all their products in to Swahili to easily penetrate in to the market.
Henry Ogwang is an Account Manager at [Global Gate Translations](https://www.Global Gate Translations.com). He also works as in-house translator for some local languages of Uganda. In fact, he works with a professional translation agency that delivers reliable translation for various languages. Some of the languages handled include Swahili, Dinka, Lingala and others.
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