Storefront signs are crucial marketing tools. If you are in the market for outdoor digital signage for your business, it is important to make sure that you choose exterior business signs that creates the right first impression on potential customers while representing your brand in the best light. After all, business signs are among the first things that potential customers see about your brand. Even your wayfinding signage should be consistent with your marketing message, while also providing accurate directions to specific areas within your building. You want signs that reflect quality and a good image, so they can ultimately help you sell your products and services.

Outdoor signs should be designed to invite visitors in. They should be impactful enough to demand people’s attention and perfectly placed in relation to your storefront. Exterior business signs can be installed on walls, rooftops, and even on standalone monuments beside or in front of buildings. You may also make use of hanging banners as well as pylons and ad boards to announce your business’ existence through outdoor digital signage.

Professional sign makers use a wide range of different materials to fashion outdoor signs. Depending on the kind of impact you are going for or the design that you want to achieve, you can choose from a variety of materials that can best showcase your brand’s identity. Sign lettering, for instance, can be made from something as simple as adhesive vinyl or as grand as neon lights. Outdoor lettering can likewise be fashioned out of metal, wood, foamcore, or plastic, depending on the application.

Designing exterior business signs is both an art and a science, which is why it pays hiring professionals to create the best outdoor sign for your business. Different factors must be considered like the best placement for the sign to achieve maximum visibility, as well as the right combination of materials, colours, and styles to create the biggest impact on target audiences. Professional sign makers know exactly how to gauge the right size, style, font, lighting design, and overall look that will best fit your sign location. They can also provide you good advice on the right materials to use—ones that don’t require much maintenance so your signage investment can keep on giving and paying for itself for years to come.

When shopping for outdoor business signs and wayfinding signage fabricators, choose a company that has a solid track record in designing and manufacturing high quality, impactful, and long-lasting signs for businesses. You can’t go wrong with 3Sixty Sign Solutions. Contact our Edmonton office at 587-456-6322.