When it comes to signage, different materials ranging from acrylic to aluminium, PVC, polystyrene etc, are used for making both indoor and outdoor signage and banners. In recent times, the fabric has become the most popular material when it comes to making signage. However, when one hears about fabric, the first idea that comes to mind is about apparels or upholstery but modern sign makers are making innovative use of fabric in crafting bespoke signage for different businesses. There are certain key reasons why signage designers prefer fabric over any other materials. Apart from adding an extra edge from the perspective of aesthetics, fabric signs are sustainable, lightweight and easy to handle. There are also other eye-catching benefits that businesses can benefit from using fabric banners. Let’s have a look at the following-

It’s Inexpensive Yet Innovative

While the advertising industry becoming more challenging every year, every business is trying its level best to stay ahead and build a refined brand image. No matter it sounds very old-school, signage still plays a very important role even if it is a digital era. Using bespoke banners and signs are way cheaper and also effective to create the first impression. If you want to portray that your brand s ahead of time, you can always go for illuminated backlight signs that are relatively a new concept.

A Sustainable Option:

Digital printing on fabric has become the catchphrase in the modern advertising sector. Digital adaptation of new designs, endless colour combinations and also the scope to play with different styles has made fabric the premium signage material. Above all, fabric signage is a sustainable solution as there is zero per cent plastic usage and also save a greater amount of energy and water.

It’s Reusable:

Another benefit of using signage made from fabric is that it can be used over and over again until you take proper care of it. Budding companies, use their bespoke fabric signs in different events. Such signs are usually lightweight and easy to move especially when you participate in a lot of events and trade shows to exhibit your brand’s products and services.

It Creates a Lasting impression:

Regardless of your business type, people mostly remember your brand through your business signage or logos. Especially in the brick and mortar stores, signage is the most important marketing tool and unless it is attractive, you are likely to get the engagement and popularity you desire. While different kinds of signage have their own set of benefits, fabric signs have increasingly gained importance for both its aesthetic appeal and user-friendliness. Handmade fabric signs add a lot of personal touches and through this, a brand can portray that each of the customer matter to them.

It’s Effective:

According to market research studies conducted in recent times, it has been found that fabric banners and signs have been successful in creating a long-lasting impression on people. While there is no specific reason for this, fabric signs are durable and environmental-friendly are the key factors for its popularity. Also, nowadays business units are choosing fabric over vinyl or flex as it does not pose a threat to the environment.

Doesn’t Lose its Charm:

Bespoke fabric banners offer an array of opportunity to experiment with the presentation and design format. As they are inexpensive, you can use different banners for a special occasion that will beat the monotony of regular commercials or digital advertisements.

In a nutshell, it can be said that even if the digital era is dominating the advertising industry, signage is still very important. It is very important to choose a reliable sign making agency that excels in creating for modern and traditional signs and banners. Before making the final deal make sure you have researched well about the company and its services to receive the most suitable signage for your brand.