In today’s day and age, when the market is flooded with businesses and visually stunning logos, it is imperative for any brand to stand out in the consumer’s memory. A logo is a tool that, if used effectively, can build your brand like nothing else. A strong logo is the beginning of your company’s branding and visual representation of your business’s vision. If you’re still debating on whether you should get a logo, here are 5 reasons you absolutely should.

1. Strong First Impression

The consumers’ attention span is very short – you have about 2 seconds to convince them your products are worth it.

A good logo not only grabs the viewers’ attention, but it also introduces the company to consumers and communicates the core values in an interesting way. A well-designed logo can intrigue potential customers and attract them. It is your first and very valuable opportunity to make a strong and lasting first impression.

2. Founding Brand Identity

Everything you use in your company’s logo – from colours to shades to fonts – tells a story. This is the story of your company and its values, and you have the chance to control the narrative. Your logo is going to grace all of your branding material – website, social media, letterheads, business cards, landing pages, and more. That’s why a solid logo is a solid foundation for your brand.

3. Visually Memorable

How many times have you been really hungry and felt relieved upon seeing the huge, bright yellow ‘M’ for McDonald’s? That M inspires a sense of trust, pleasure, and joy in you. McDonald’s has aced its logo game.

As a symbol of identification for customers to recognize your brand, you can use logos immensely to your benefit. You can make people instantly connect the sight of your logo with memory – of what your company does and how it makes them feel. A good logo is a visual, aesthetically pleasing tool that triggers positive recall about your brand.

4. Distinguish from Competition

A strong company logo can communicate multiple things simultaneously. From the company’s background to the mission through the correct icon or font, it can be professional, fun, relaxed, or more. Your logo is a chance for you to both communicate your values to the consumer and show why you are different from the competition, making you stand out better.

5. Brand Loyalty

Customers crave consistency. The more your brand grows, the more familiar and comforting your logo will become to a wider audience, creating a better perception of your trustworthiness and accessibility. They are going to seek you out repeatedly, and the first thing they will look for is your logo.

If you don’t have a fantastic logo, then you are missing an opportunity to make your business memorable to your audience. There are many ways of getting a logo. With free apps, while you do get a logo, there are many others just like you. If you own a business and are building a brand, I suggest hiring a top logo design company as it is a one-time cost that can benefit you tremendously in the long-run.

Personally, I have come across two logo designing agencies in London that do phenomenal work in creating unique, memorable and distinguished logos for businesses. The first one is the more established Cakebox Creative. They create great brand logo and brand identity in more classic ways.

The second one, and the one I would recommend if you’re looking for something more unique and not run-of-the-mill, is the upcoming digital solutions company Street73. While they are comparatively newer in the market, the design team is actually a group of experienced creative experts who specialise in logos. The best part? It won’t burn your pockets. So, go get your logo!