Best Marketing Strategies for Medical Professionals
- Author Bob Dental
- Published November 26, 2019
- Word count 488
There is a lot of competition in the medical world. Whether a patient is searching for a dentist, a medical doctor, a clinical psychologist, a plastic surgeon, or some other kind of medical professional, the doctors that stand out will be the ones that 1) have great reviews and 2) are easily findable.
In this blog, we will review a few medical marketing strategies your practice can use that will let patients find you online.
Your Website
Your website is often overlooked when it comes to marketing. Many businesses simply feel they can have success on a separate platform without having a great website. The truth is, a website is your medical practices’ digital office.
When you purchased or built your medical practice, did you invest in the interior of the facility, the waiting room, the professional equipment, and the front desk? Of course, you did! First impressions make a big difference. According to a study at Stanford University, 75% of people have judged a company’s credibility based on how their website looks. While this may seem unfair or unlikely, but it is human nature to judge things on how they appear.
In addition to how your practice website looks, there is major strategy involved in creating a website. Many practice marketing strategies point to the website, so your website needs to be organized and structured in a way that provides your practice with the most success.
The final two medical marketing strategies include both on and off-page elements. Let’s discuss some elements of SEO:
Search Engine Optimization
SEO is a flashy term that many people throw around. It means the process of optimizing your website so that it appears in search engines. But how to appear in search engines?
There are two areas of SEO that you should focus on getting ranked for:
Google Search
Google search is the area that you can rank for both locally and non-locally. These are the results typically below map results.
It is also important to find the key terms that your patients are searching for. If you’re a dentist in Coral Gables, Florida, you’re going to want to try to rank for "dentist + Coral Gables + FL" and other variations of that.
Google Maps
You should also be trying to rank on Google Maps. You'll get major business from people using their mobile phones. It is so important that your practice gets 5 star reviews from customers. You should actively be creating a strategy to get reviews.
To rank highly on Google Maps, you'll need to be building citations. Citations are listings of your business across the web. Facebook is an example. Be consistent with your NAP: Name, address, and phone. Also, list your website when possible.
In conclusion, investing in the above medical marketing strategies takes time in resources. But it’s just that, an investment. I highly recommend that you pursue the above 3 medical marketing strategies for strong growth.
For dentists, learn specific strategies: best dental marketing strategies
For psychologists and therapists, learn specific strategies: best marketing strategies for psychologists
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Exploring Denver on a Dime: A Frugal Travel Guide
- Top 10 Ways Production Scheduling in Business Central Transforms Manufacturing
- Strength Training and it's Incredible Benefits for Fat Burning
- Enhancing Home Security with Aluminum Shutters: A Focus on Weatherwell Elite
- 5 Easy Ways to Make Oral Hygiene Fun for the Whole Family
- Transforming Plastic Extrusion Machines into Recycling Powerhouses
- Unraveling the Potential of Plastic Extrusion Machines
- The Rise of Plastic Recycling Machines: A Step Towards Sustainability
- Strawberry Cheesecake Ice Cream: OMG! Unreal!
- The Advantages of Using Professional Home Cleaners in Ilford
- 8 Compelling Reasons to Hire Professional Home Cleaners
- The 12 Steps Narcotics Anonymous Program To Recovery
- Send Money to Tanzania: Effortless Transfers with SafariRemit
- Stylish Savings: 10 Frugal Ways to Stay Fashionable in 2024
- Fly Cheap With FlightPapa To Any City
- How Collaborating with a Software Development Company Can Propel Your Business Forward
- A Comprehensive Guide to Choosing the Best Hair Transplant Method
- 15 Frugal Tips for a Memorable Wedding Day
- Credit Union vs. Bank
- Explore the Advantages of Renewable Energy: Wind, Solar, Biomass, Hydropower and Geothermal Energy
- Frugal Nutrition: How to Eat Healthy on a Budget
- Fintechzoom Richard Mille
- Who owns the most Bitcoin?
- Fintechzoom IBM Stock: Powerful!
- Building a Professional Website on a Budget: Using Free Tools like WordPress and AI
- Navigating Vietnam's Tourist Immigration: Challenges and Solutions
- Bitcoin FintechZoom
- Cost-Effective Gardening: Tips for Enhancing Your Garden on a Budget
- Steve Wozniak: WOZ
- Keeping Your Garage Door Running Smoothly: A Guide to Drum Replacement with GarageDoorMagnolia