Stay Competitive with Trending SEO Aspects
- Author Chris Walker
- Published February 20, 2020
- Word count 648
Driving organic traffic to your website is no joke. With Google and other search engines coming up with an updated algorithm to improve user experience, it is crucial that you approach a reliable SEO consultant.
This article discusses some of the trends unfolding in 2020 so that you can modify your existing strategies for your business in Bradford in 2020.
Impact of Technical SEO on User Experience
Right from the opening interaction on the SERP to the landing page experience and also the impression when the traffic has left your side -everything constitutes the user experience.
Technical SEO plays a very important role in enhancing UX. A large percentage of users generally abandon a site if it takes over 3 seconds to load.
Besides assisting to generate site speed reports with the help of Google Search Console, the search engine has also declared that "slow warning badges" will be added to the under-performing websites. It highlights the significance of increasing page speed.
Now that Google has incorporated BERT into the ranking algorithm, search has become more intent matching than string matching.
BERT is a neural network-based technique, which aids Google to recognise the context of words in a search query. Google has provided many instances of how the application of BERT may influence search results.
For instance, before, a query such as "math practice books for adults" displayed books for Grades 6-8 at the initial organic results. With BERT, Google shows a book titled "Math Refresher for Adults".
Even though the books for Grades 6-8 are not completely gone from the Search Engine Result Page, the books specifically meant for adults rank above it as these are better oriented with the searchers’ intention.
This alteration of search engines to intent from keyword matching is definitely going to stay in and after 2020. Therefore, it is crucial for SEO experts to emphasise on delivering user-centric content and be relevant all the time to fulfill the needs of the users.
Everything in SEO - site structure to link building strategy - moves around content.
In 2020, keyword obsession is going to get slow. Rather than targeting many keywords in an average content, a single long-tailed keyword in a highly informative content can fetch higher traffic.
Instead of focussing solely on keyword research tools, it is vital to prioritise suggested queries as the source of content creation. Hence, creating and optimising engaging content for users and not for the search engines needs to be the perfect approach.
Relevant and valuable content can assist in building your site authority and have a positive impact on the return on investment.
Thus, churning out a methodically recognised and informative content which offers a total idea and satisfies the user’s query should be the main objective.
E-A-T in SEO
The parameters of E-A-T (Expertise, Authority, and Trust) help to determine the overall reputation of a brand or website. As Google tries to deliver the best user experience, it ranks the website that it trusts fully.
Therefore, centering on a company’s trust value is important.
Reviews and feedback are manifestations of trust issues that can make or break a company. In this situation, a business suffering from a poor reputation and customer service problems will have a challenging time winning the competition.
Put in simple words, offline is impacting online. So, instead of paying all attention only to SEO strategy, boost your customer services to acquire generous feedback and earn the trust of Google.
Professional SEO marketing companies in Bradford implement these changes to make your site perform better. Develop your site for humans instead of search engines and get a higher rank on SERP soon.
There are no posted comments.
- How to Write Epic Blog Posts that Rank #1 on Google Using Jasper AI
- SEO expert: its importance in 2022
- Why It Is Worth Choosing Local SEO Services
- How Businesses Can Benefit from Website Content Writing Services
- A SEO London Agency that Handles Digital Marketing
- Why Should Companies Invest in Digital Marketing?
- How to Start a Career in Digital Marketing
- Amazon SEO strategy paving success of your product
- 10 Reasons to Increase Your Site Speed- Fast!
- What's the Importance of SEO in Digital Marketing?
- 5 Points to Create Digital Marketing Strategy for Your Brand
- How to Get Succeed With a Customer-centric Through Digital Marketing Services Strategy
- How To Do Reverse Image Search On Google
- Keywords Optimization For Online Businesses
- 5 Reasons Why Every Business Needs a Website
- Why Websites Need SEO Link Building Services?
- On-Page SEO and Off-Page SEO Tips
- SEO Services - What Are They? When and How to Use Them
- Why You Should Continue With SEO After You've Reached Your Ranking Targets
- Link Building: How To Rank Above Competitors On Google In 2021
- Do You Want SEO for Your Website? Find the Tips to Find the Best One
- How Do You Turn Customers Into Brand Advocates?
- Different Types of Google Ads Marketing Platforms
- How Can I Find a Genuine SEO Company?
- Why Is SEO So Slow - Legit SEO Takes Some Time To Deliver Results
- Is SEO Still a Valuable Marketing Activity?
- What Should You Expect From A Reputable SEO Company?
- Simple Steps To Improve Your SEO From A to Z
- 5 Things Every SEO Content Writer Must Do
- Why Writers Need An Online Paraphrasing Tool