Author's articles

Improve your link building efforts with these effective tactics
By Chris Walker · 5 months ago
There was a time when link building was about quantity and less importance was given to quality. But, those days are gone.  Today, if you are directing your link building efforts to simply getting a ...
Long-tail Keywords- Why You Need to Focus on Them?
By Chris Walker · 7 months ago
Keywords can be either short-tail or long-tail. Short keywords or keyphrases, often referred to as head words come with generic meaning like, "men’s dress", "online furniture", etc. As long-tail keywords are longer and specific, they ...
Stay Competitive with Trending SEO Aspects
By Chris Walker · 8 months ago
Driving organic traffic to your website is no joke. With Google and other search engines coming up with an updated algorithm to improve user experience, it is crucial that you approach a reliable SEO consultant. ...
How Can You Integrate SEO and PPC in Your Marketing Strategies?
By Chris Walker · 8 months ago
SEO and PPC are two different fields of search marketing, but their objectives are the same - to drive traffic, obtain visibility and get revenue from search. This is why it makes sense to integrate ...
Effective Ways to Build High-quality DoFollow Backlinks
By Chris Walker · 9 months ago
Link building continues to be the foundation of SEO efforts. Good quality links make users and search engines trust the business website and view it as an authority in its niche. If you have a ...
Tips to Help Your Website Generate More Leads
By Chris Walker · 9 months ago
Sales are the lifeblood of any kind of business, irrespective of their size. Most sales start of as enquiries or leads, especially for B2B products or services. These leads have to be nurtured into sales ...
Helpful Tips to Bulletproof Your SEO Strategy
By Chris Walker · 10 months ago
Search engine optimisation is a long-term investment in Edinburgh and if you are implementing the right tactics, you can get results for months to come. However, the problem is that SEO is an online marketing ...
Easy Steps in Which CRO Audit is performed
By Chris Walker · 10 months ago
Want to know how your website performed in comparison to the last month? If yes, it is time for a CRO audit. A conversion rate optimisation audit can help you in understanding the loopholes and ...
SEO in 2019 - Know What is Trending
By Chris Walker · 1 year ago
Just like any other industry, the world of digital marketing is constantly in a state of hysteria. Google continues to keep webmasters on their toes by rolling out new algorithm updates. Only those businesses that ...
Popular Website Performance Optimisation Techniques
By Chris Walker · 1 year ago
Having a well-designed website is extremely crucial for businesses hoping to enter the online landscape. But, the responsibility does not end after the website has been designed and made live. It is vital that the ...
Common SEO Services Provided by an SEO Agency
By Chris Walker · 1 year ago
An SEO agency can help your brand to achieve a good rank in the search engine result pages. So what are the common services that you can expect from an SEO company in London? Take ...
Major Link Building Trends to Focus on 2019
By Chris Walker · 1 year ago
Incorporating link building as an element of your business’ SEO marketing strategy is essential if you want to gain some high ground in Google’s search results. It is a doorway for potential future customers to ...