There was a time when link building was about quantity and less importance was given to quality. But, those days are gone. 

Today, if you are directing your link building efforts to simply getting a lot of links with no regard to the source of the links, Google will penalise you and mark your efforts as spam. You will not be able to achieve your desired goal of ranking high in the SERPs, but you might lose your ranking and be banned by Google for filling your link profile with inferior quality links. 

If you are currently working on building a link building strategy or working with a professional link building company, you need to understand that building a good link profile takes time. Nothing will happen instantly. It is a gradual process and you need to be patient. Keep reading to know some of the most effective white hat link building strategies that you can consider implementing to help your brand grow in the online world. 

Make use of guest blogging

Embracing guest blogging will do you a whole lot of good. People are constantly looking for information and blogging gives you the opportunity to let people know of the existence of your business, latest developments, your range of products or services and such other details. It is also a great way to stay connected with your audience and keep them engaged. If you are able to do guest blogging correctly, you can generate a lot of high authority links through the process. 

When it comes to guest blogging, you have to play it strategically from the very beginning. It is crucial to set proper goals. For instance, if your goal is to drive traffic to your website, you need to direct your guest blogging efforts to crafting blogs that will send you a lot of traffic. In case you wish to generate a lot of links, you need to look for guest blogging platforms where people not only read the blogs, but also share them. You can find out about such blogging platforms by studying the audience of the blog, analysing the popular write-ups on the platform and getting to know the user experience. 

Design and distribute infographics

Do not think that just because there are videos and other such new forms of advertising tactics available online, infographics has lost its importance. If you are able to craft engaging infographics, they can form an important part of your link building strategy. 

The good thing about infographics is that you will go on generating organic traffic from them for a very long time. A study had revealed that infographics can help to generate about 37% more backlinks than an ordinary blog post. The reason for this is that an infographic has all the information of a blog in a concise and aesthetically appealing manner. 

Write answers on Quora

Quora has emerged as a great source of traffic and links. You need to find the questions asked by people that relate to your niche and provide a suitable and relevant answer. Make sure that the answer is as convincing as possible and make it a point not to brag about your brand or offerings, but provide the answer that the Quora user is looking for. This is going to help build credibility and you will be able to rise as a trusted source of information in the eyes of the audience. 

Apart from the above-mentioned tactics, you can also resort to blog commenting, giving reviews, being active on social media and getting links from trusted sources. Also, when you are crafting your link building strategy, make sure to give importance to both internal and external link building. External refers to the backlinks that you will be earning from other websites and internal refers to how well you can link your webpages to make it easy for your audience to get the information that they are seeking.