In this article, you will find some of the most powerful Facebook marketing strategies that you can use to build your brand from scratch. Stuff that actually works in 2020!

What’s so good about Facebook marketing?

With almost 2 billion active users, Facebook is the 3rd most visited website on the internet only behind Google and YouTube! With such a massive audience, you simply cannot miss out on this platform for growing your business.

It should come as no surprise that if used correctly, Facebook marketing can turn your small business into a multi-million dollar brand in no time.

But the real question is; how do you begin? And what are the best strategies to grow your business?

We have listed 10 best strategies for you to start your marketing campaign in the most effective way possible.

So let’s begin.

1- Setting up your business page:

Start your Facebook marketing journey by creating a business page that resonates with your targeted audience. The best way to do that is by creating a business page from the Facebook business manager and not your personal profile.

The Facebook business manager offers a handful of tools including audience insights, ads manager and more which can come in quite handy when you want to scale your marketing campaigns to attract more customers.

2- Creating custom Vanity URL for your business page:

Once you create a business page, a series of random numbers and a URL will be assigned to your page as its unique identity such as facebook.com/pages/yourbusiness/1235893.

In order to make your page stand out, you need to change this to something that people find easier to share and search.

Click on this link to customize your vanity URL.

3- optimizing your business page to stand out with an awesome profile pic and cover:

The profile picture is the first thing your audience will see and it is essential to set up your business page in a way that it stands out from your competitors.

Its best to use a professional logo as your profile picture or if you are an entrepreneur marketing your services, then you can use a personal photo with a solid background at the back.

Once you are done with the profile pic, its time to take care of the cover.

Don’t be afraid of getting a little creative with the Facebook cover of your business page. You can either select an attractive image displaying your business or better yet, you can use a short video for attracting the audience.

4- Prefer quality content over quantity!

Okay, once you are done with setting up the business page, it’s time to start sharing posts. For this purpose, it’s important to keep one thing in mind i.e: Quality over quantity!

Sharing posts frequently is a good way to start building up an audience, however, if you are new to social media marketing, its important to really know your audience and then post stuff that actually provides value to the readers. A good strategy here is to analyze your competitors' business pages and see the stuff they are sharing. Look out for the posts with most likes, shares, and comments and then build your content strategy accordingly.

Also, Facebook Audience insight tool can provide some helpful audience insights that can really give you an idea as to what your audience likes and then you can start your page the right way!

5- Get endorsed by influencers

Getting endorsed from influencers is one the most powerful and effective marketing tip that can do wonders for your business.

If you want to build your business page quickly, it is highly recommended that you join forces with some of the top personal figures/big pages in your niche and get your content shared by them. Getting your posts/content shared by the figurative authorities will not only increase your audience but it will also develop the trust of your targeted audience.

Wrapping it up:

Half the battle is won if you start in the right way and these tips should provide you as a stepping stone for starting your Facebook marketing journey in the best possible way!

Facebook marketing is all about knowing your audience and posting content as per their needs! So, whether you are looking to grow your business or you want to raise funds for your crowdfunding marketing campaign, you can use these strategies to achieve your goal.