In a post-COVID world, healthcare providers that used to be the only option for patients are going to be heavily reliant on their website, specifically, the user’s experience. Although website design should be straightforward, healthcare companies find it challenging.

Healthcare website design strategies and implementations fall completely short of what users expect to see when looking at the websites.

With current medical website design guidelines and usability best practices, medical sites can enter a niche, enhance the patient experience, and convert better. Such efforts can keep your site competitive and rank well, as shown below.

12 Tips for Building a Healthcare Website

Healthcare Website Design Compliant with HIPAA

The first thing your website needs is HIPPA compliance. It is important to ensure the safety of all patients, new and old, before you can concentrate on what elements of the healthcare website design get them through the door. Make sure that your web designer specializes in healthcare in order to ensure HIPAA compliance.

Choosing the Right Photos and Images

Picking the perfect pictures and images for your healthcare website is an art. At Healthcare Success, we employ both web designers and art directors to select imagery that patients can relate to. An onsite photoshoot is often required to make the most impact at the client’s office.

Beauty Isn’t Everything

Your website looks perfect, but that does not mean it is ready to go live. It’s too often the case that a good-looking website is missing some of the key marketing elements that convince patients to call your office. In the blog below, you’ll learn more about why the best-looking healthcare websites often fail.

One great design trick

Most of your potential patients are searching for healthcare options on their smartphones in 2018. The rise of smartphones changed web design to accommodate how people use them. The “long-scroll” trick is among the best adaptations we have seen.

Your marketing copy can cost you, patients

A captivating headline can entice potential patients to spend more time on your website. However, a weak headline could also cost you, patients. In addition, poor copywriting or a misleading copy can get you into legal trouble, which you want to avoid at all costs.

Include reviews from doctors

Patients can leave reviews of doctors in multiple off-site locations. You have little or no control over the types of reviews displayed on these sites, but you can have a system for qualified reviews on your own website. Automated systems are available (through agencies like Healthcare Success) to manage your online reviews without too much effort on your staff’s part.

Keep On-Page SEO in Mind

A good website design incorporates elements that will help your healthcare website rank higher in search engines. SEO is a mix of art and science, and there’s more to it than you might realize. It’s more than just selecting the right keywords.

Patient-Centric Websites

When designing your healthcare website, patient behavior and expectations should always come first. Sometimes, doctors write or design websites with their own preferences in mind. However, always remember that you are not the patient.

Don’t Skip the “Small” Stuff

The details matter when it comes to delivering patients from your healthcare website design. Don’t neglect the “small” stuff. Even a seemingly insignificant element as a phone number on a single page, a missing form, or a poorly worded page can send patients to your competitors. If any of these are missing from your website, it may be time to reevaluate your design.

Provide a few visuals

Videos and photos consistently perform better than text when it comes to views and shares. As a result, a site with visual content will perform better than one without it. A lot of images or videos make your content harder to read, so be careful not to overdo it. Videos add life to a home page, and an introductory video letter earns more interest than a text letter. However, there is such a thing as too much.

If you’re going to use videos, keep the file sizes small enough that it doesn’t slow down the loading of the page. Also, avoid designs that enable Flash—a non-animated site is far superior to one that fails to load properly on old devices without this technology.

Make it Interactive

When you design a website, you have certain goals in mind, whether it’s to increase inquiries or encourage patients to schedule an appointment. If site visitors have to call you or visit your office, they will take some time, and some of them will forget about it once they leave your site. An interactive website will increase your patient engagement and conversion goals.

Create interactive forms so patients can fill out critical information such as medical conditions or insurance. Include buttons patients can use to request appointments, get referrals or get prescriptions refilled.

It could indicate a problem if something doesn’t look right or work right on your website. It is the same thing for your patients. If you want your website to be attractive and to increase loyalty among existing patients, it has to perform well. Here are some tips for medical website designs that will let visitors have a good impression of your practice.

Design responsively

Patients access your site from various devices, browsers, and screen sizes. One design won’t look the same from one screen to another, so your site must be designed to accommodate multiple screens. You can customize your site for specific devices or use responsive web design to ensure it loads properly every single time.

Choose a design platform that supports responsive design. This platform knows how to customize your page to fit on multiple screens and load on a variety of browsers.

You’ll need to regularly test your site to make sure it works on every device. If you don’t have the staff or time to do this testing, consider hiring an agency to handle it for you.

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What can you do to help?

Choose a consultant who can offer automatic mobile responsiveness. A simple design generally leads to quicker loading times and more satisfied consumers. Triassic can help businesses design a layout that’s intuitive for both mobile and web users.