Digital Marketing: What is it?

The methods and techniques you use to promote a product or service online will fall under digital marketing. Just like traditional marketing, its main goal is to attract an audience and generate leads.

Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased.

It’s an ever-evolving field so the techniques that were effective a few years back might not be useful today. As a digital marketer, you’ll be using multiple tools and techniques to promote businesses.

What are the Career Opportunities in Digital Marketing?

As we mentioned earlier, digital marketing is a broad sector with a variety of sectors present in it. So, whether you’re a creative person or a technical one, you’ll find something for yourself in this field.

Here are some of the prominent digital marketing skills and their roles:

Social Media Marketing

Social media platforms are a gold mine for digital marketers. Take, for example, Facebook, which has around 2 billion monthly users. Other social media platforms also have millions of users all across the globe.

These platforms let the marketers go where the audiences are. They can communicate with their prospects directly and create thriving followings for their brand. For example, Wendy’s is famous for its witty Tweets.

As their tweets get popular among Twitter users, their brand popularity also increases. This way they are able to stay in touch with their customers and offer a better experience to the same.

Digital marketers have to perform such tasks and manage the social media presence of their clients.

About the scholarship

It might be called nano degree, but its significance is far from nano! Udacity certificates are considered the world’s biggest and most accredited online certificates that qualify you for the world of Digital Freelance, and egFWD is your ticket to it!

If you have already earned the certificate, celebrate your achievement by sharing your certificate ever so proud, and if you want to become one of them.

Udacity students are a community of global learners united in a shared goal of uplift and transformation. Our unique learning model enables an unprecedented degree of engagement with our students, and we are with them through every step of their learning journey—from the first moment a marketing team member might answer a question on Facebook, to the penultimate moment when a career team member receives word that a graduate has gotten a new job. Our mantra is Students First, and this is the light that guides us as we continue our mission to bring the highest quality learning possible, to as many students as we can possibly reach.