Use These 8 PPC Ad Platforms To Quickly Build And Scale Your Business
- Author Dan King
- Published February 11, 2023
- Word count 673
PPC (pay per click) advertising is one of the fastest ways to get a lot of traffic to your website.
You can literally put an ad up right now and start receiving traffic within a few minutes to an hour or so. And if you put up several ads (perhaps across several PPC venues), you can quickly create a flood of targeted traffic.
Now before I tell you some great places to find this type of advertising, let me quickly explain how it works…
First off, PPC ads are the ads you see alongside the regular search engine results in Google, Yahoo! and other search engines. These PPC ads also appear on major websites, such as on Amazon.com. Many small website publishers also allow your PPC ads to appear on their websites.
Tip: If you’re using a service like Google AdWords, you can opt out of this “content network” and instead just have your ads appear alongside the regular search engine results. My recommendation is to test to see which venue works best for you.
What you’ll need to get started is a short ad (generally one short headline and two short lines of text) and a landing page (this is where your prospects land after they click on your ad). Your landing page may be a newsletter subscription page or perhaps even a product sales page.
The other thing you need is a list of keywords you can “bid” on. These keywords are the words your target market is actually using to find information about your products or services in the search engines.
Example: If you’re selling dog supplies, then your keywords might include:
Nylon dog leashes, Leather dog collars, Dog food bowls
You might narrow it down even further with more specific keywords, like:
-Books about miniature poodles
-Clippers for cocker spaniels
-[brand name] dog clippers
And best of all, you might choose “buying” keywords, which indicate your
prospect is close to buying something:
-Buy leather dog collar
-Dog collar free shipping
-Review [brand name] dog collar
-Compare leather dog collars
-Discount dog collars
-Cheap dog collars
While different PPC search engines work in slightly different ways, in general your per- word bid amount helps determine where your ad will appear in the search results. That is, the higher you bid, the better your ad’s position in the search results (or in the content networks).
Tip: Some PPC venues like Google AdWords also factors in how well your ad performs. So the better your add CTR (click through rate), and the higher your bid amount, the higher your ad will appear in the results.
When someone clicks on your ad, you then pay an amount equal to or less than your bid amount. So if you bid 25 cents per click, you’ll pay up to that amount each time someone clicks on your ad.
Now, if you’ve never done this before then you’ll need to come up with an ad and a list of keywords.
Here are two choices:
-
Look them up yourself using the PPC service’s tools or a tool like WordTracker or the Google Keyword Tool.
-
Hire a keyword researcher to do it for you. You can find this person through Upwork.com, Guru.com, http://www.Freelancer.com or a similar freelancer site.
Below I’ve listed some of the more popular PPC venues.
Tip: You can also find more niche-specific venues by searching for your niche keywords alongside words like “ppc advertising.”
Example: “dog ppc advertising.”
Here are some popular PPC services:
· Google AdWords (The 800-pound Gorilla)
· Bing Ads
· Yahoo! Search Marketing
· Advertise
· Bidvertiser
Tip: Need more general PPC services? Search for “PPC advertising” or “PPC search engines” in Google. Or just skip all of this and hire a PPC management service to do all the work for you…
Bottom Line
You can grow and scale your business really quickly with ppc advertising. And these 8 platforms will help you get started on the right note!
Struggling to succeed online? Discover the SMARTEST way to create your online business from scratch at http://creation.wifibizness.com. It's FREE!
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Is Interior Painting so Expensive?
- How Can Home Insulation Reduce Energy Bills?
- 5 Profitable Tech Niche Markets for Online Profitability
- Overcoming Bidding Wars to Win-Win Agreements in Real Estate Negotiations
- Essential Considerations for Effective Garage Door Repair: Insights from Kiki Garage Door
- Securing Your Home with Expertise: Believe in Kiki Garage Door for First-Rate Garage Door Fixing in Mercer Island.
- Unleashing the Power of Hashtag Generator YouTube
- How to Start A Online Business?
- The Dark Side of Smart Machines: When AIs Turn Against Us
- A Step-by-Step Guide to Installing a Container Shelter
- A Complete Roadmap to End of Lease Cleaning: An A-Z Guide
- The Psychology of Wardrobe Organization: Reducing Stress and Enhancing Daily Routines
- Top-Rated Painting Contractor Lincoln, NE - Quality Workmanship
- Russell Brunson’s Secrets of Success Review: Unlocking Affiliate Opportunities
- Luxury Property Refurbishment in London: Creating Opulent Spaces
- Navigating the Kansas City Real Estate Market: Your Comprehensive Guide to a Successful Home Sale
- Enhancing Quality of Life: Non-Emergency Wheelchair Bound Transportation for Dialysis Patients in Houston, Texas
- Efficiency Starts with Cleanliness: Streamline Your Operations with Auckland's Top Cleaning Services
- Investors Drop Box vs. Traditional MLS Listings: The Future of Real Estate Investing
- Hire Shopify Store Manager Online Services with www.shopifystoremanager.com
- Work From Home Opportunities
- Understanding Free Inspection and Estimate from a Roofing Company
- Roadmap to Riches Review
- "Man and Van vs. Traditional Movers: Choosing the Best Moving Service in Manchester"
- Impact of fashion: Embracing Natural Beauty in World Fashion's 2023 Trends
- How to Choose the Perfect Home-Based Business for You
- How to grow your Social Media profiles
- Navigating business in a high-growth emerging market
- Knowledge, Innovation & Digitalization in a Global World
- How to Build Long-Lasting Concrete Garden Beds with Ease Using BedBlock Concrete Mold