Eight billion searches happened on Google today. And three billion people are scrolling on Facebook. These two platforms provide access to a massive audience. You simply can't find that kind of built-in audience anywhere else. And because they already have everyone's attention, it takes less work for you to zero in on your ideal consumers.

Google and Facebook's marketing tools provide robust analytics and optimization tools. You get real-time performance data and can adjust bids and budgets on the fly. Conversion tracking shows how your spend drives bottom-line results. The self-serve platforms make optimizing campaigns a cinch.

With unmatched scale, hyper-targeting, and optimization, Google and Facebook advertising packs a powerful one-two punch. Below, I look at how their platforms help you reach, engage, and convert your ideal customers efficiently and effectively.

1. Google Marketing Platform

Google Marketing Platform is an all-in-one toolbox for managing online advertising campaigns, launched in 2018. Think of it as a command center for bigger businesses. It combines Google's advertising tools with those they acquired from DoubleClick.

Campaign Manager 360 (CM 360)

Owing to its intuitive interface, the entire process of creating and optimizing multi-channel ad campaigns happens at scale on this platform. Customize your audience targeting, analyze campaign performance, and automate media buying. All from one centralized hub designed to boost engagement.

Search Ads 360 (SA 360)

Search is often the first touchpoint in a customer's journey. It is therefore a must-have channel to influence discovery and decision-making. Search Ads 360 lets you reach people during those high-intent moments with relevant, timely messaging.

Display & Video 360 (DV 360)

Display & Video 360 makes video storytelling incredibly streamlined. Easily manage a library of high-quality video creatives with advanced capabilities like dynamic creative optimization. Laser target your audience using high-powered customer data and programmatic buying on premium ad exchanges. And simplify massive video ad operations with intuitive workflow tools.

Google Analytics (GA)

Google Analytics gives website owners free and valuable intel. Track traffic, monitor user behavior, and uncover visitor journeys with this entry-level web analytics platform. While limited, its core features shed light on your site's performance.

Google Analytics 360 (GA 360)

For larger enterprises, Google Analytics 360 provides robust paid web analytics. Custom reporting, data integration, and advanced segmentation offer complete insight into your audience.

2. Meta Business Suite

Facebook Ads Manager

Facebook Ads Manager is the heart of Meta Business Suite for advertising. Here, you can execute the following:

Campaign Creation

This is where ads campaigns come to life. Define the objective, whether to raise brand awareness, drive website traffic or generate conversions. Choose visuals and copy that captivate your audience.

Audience Targeting

The suite makes finding your customers easy. Leverage precise targeting options to reach specialized demographics, interests, and behaviors. You can even build custom audiences from your own website traffic or customer lists.

Budget & Bidding

With full control over daily or lifetime budgets, you can allocate ad spend efficiently. Choose automatic bidding for hands-off optimization or set your own bids to fine-tune delivery. The platform makes it easy to align your costs with campaign performance.

Ad Creatives

An important step is crafting attention-grabbing creatives. With Meta's user-friendly ad builder, you can design visually striking images and videos. You also get tools to test different ad copy and headlines to determine what resonates most with your audiences.

Campaign Management

You can monitor how campaigns are performing in Facebook Ads Manager. Track essential metrics to see what’s working and make changes to underperforming ads or audiences. Regular refinement and optimization help to maximize results and get the most from advertising budgets.

Why Hire A Digital Marketing Agency To Run Your Google Ads And Facebook Ads

Let the Experts Take the Wheel

Having a digital marketing agency handle your Google and Facebook ads means tapping into their expertise. As certified partners, they stay on top of the latest platform updates, features, and best practices. Their knowledge and training help them create high-performing campaigns tailored to your goals. With pros optimizing your ads, you can expect better ROI and targeting.

Tools That Take You Further

Agencies have access to a powerful stack of technologies from the ad platforms themselves. These advanced tools offer capabilities like smart bidding, custom audience creation, and robust analytics that individual advertisers often can't access. With the full suite of options, agencies can fine-tune targeting, automate optimization, gain actionable insights, and take your campaigns much further than you could on your own. The capabilities provide the control and precision to maximize your ad spend.

Budget-Friendly Support

Outsourcing to an agency located outside high-cost regions like the US and UK is an affordable way to get quality service. For example, partnering with an agency based in South Africa gives you a great exchange rate. You get the expertise you need at a fraction of the typical cost. Time zone overlap and cultural similarities also ensure smooth collaboration. This budget optimization lets you make every dollar count.

Free Up Your Time with Dedicated Management

Running effective Google and Facebook ads takes constant testing, analysis, and optimization. It's a full-time job requiring dedicated focus. Digital agencies have the resources to actively manage your campaigns around the clock. Their teams monitor performance, adjust targeting, improve ad creative, and capitalize on new opportunities. With their hands-on management, you can have campaigns continuously improved by experts, even while you sleep.