Leisure Travel Makes Its Comeback

For the travel industry, 2024 marks the year that many categories are finally surpassing 2019 volumes, suggesting consumers are ready to shift their spending on trips and experiences. The comeback for leisure travel may be slower than other categories but is positioned to reach pre-pandemic levels by the end of this year. Renewed spending does come with caveats as consumers are much more fickle and demanding when purchasing travel. Travel consumers are spending more time researching purchases and are more frugal when making crucial purchasing decisions. Consumer expectations for satisfaction are also at their highest levels and purchasers are seeking out ways to enhance the actual travel experience. Smartphone and mobile technology has become the go to travel accessory and a recent study revealed the following habits:

92.5% of respondents said that they take their smartphone on vacation

55.5% of respondents said they check their smartphone 1-5 times per hour while on vacation

41.5% of respondents said that they actively search for WiFi hotspots while on vacation

The relationship between mobile technology and travel is undeniable and adoption and use is only expected to increase as more smartphones go into service year after year. In the current high demand environment, can technology deliver value to travel consumers? Smartphones have the stigma as a distraction but can they offer conveniences to travelers and elevate the experience utilizing their full range of functions and capabilities?

PokkeTTREK, A New Mobile App for Travelers

Introducing PokkeTTREK, a new and #indev mobile travel app that provides a complete suite of service and conveniences to travelers. PokkeTTREK is designed as an all-in-one trip tracker app and delivers the following functionality and capabilities:

Create, name, organize and edit journeys

Tracks relevant trip data

Departure / Destination

Time elapsed

Distance and more

Plot journey graphically on map

Display real time location include longitude / latitude

Capture still and video media within the app

Organize trip data / media in centralized interface

Refer back to previous journeys

Share journey data and media across public social networks

Share journey data and media across closed PT community

Get localized experience suggestions through Where Am I? Function

Geared towards the tech savvy traveler, PokkeTTREK harnesses the advanced capabilities of mobile devices to deliver elevated experiences and modern conveniences, before, during and after the journey.

Real Benefits and Conveniences for Tech Savvy Travelers

Travelers have been quick to adopt smartphone technology and are using the devices more frequently for travel research and purchases. Usage is also increasing during the journey as travelers turn to smartphone functionality to deliver conveniences and features that elevate the experience. PokkeTTREK harness the advanced capabilities of smartphone devices and offers the following benefits to travelers:

Convenience – easily create, organize and access journeys

Convenience / Elevates – Allows travelers the ability to keep track of important journey data and statistics

Convenience – Gives users an easy and accessible way to record important journey moments within the app

Elevates – Opportunities to share journey information and media across social media networks

Elevates – Gives users the ability to localize experiences

PokkeTTREK utilizes the full function range of modern mobile devices to elevate experiences and offer real conveniences that travelers will appreciate. PokkeTTREK uses an easy to navigate menu tree and runs is proposed for iOS and Android mobile platforms.

Technology and Travel Have Always Paired Well

From the early Kodak cameras of the late 1800’s to today’s compact and fully foldable smartphones, cutting edge technology has always found adoption in the travel industry. From operational infrastructure to consumer facing technology, the industry has been quick to apply innovations that will positively impact the business. Travelers themselves are also fast to adopt the latest technologies in an effort to enhance their experiences while traveling. Today’s modern smartphones can offer real features and benefits to travelers that deliver convenience and elevate experiences. PokkeTTREK utilizes those advanced functions to deliver those conveniences and benefits, elevating the traveler’s experiences, before, during and after the journey. User friendly interfaces and menu structure promotes engagement and a future PokkeTTREK social media community will further enhance the user’s experience within a closed community platform. PokkeTTREK is designed to be the only all-in-one trip tracker app that travelers need by combining desired functionality and ease of use.

Stay tuned for more details on how PokkeTTREK can deliver valuable benefits to travel businesses.

Visit PokkeTTREK.com for more details or to download the proposal.