In an industry driven by innovation and fierce competition, Alex Cross has emerged as a creative powerhouse, shaping some of the biggest television hits of the last two decades. From the electric energy of Big Brother to the dazzling spectacle of Dancing with the Stars, Cross has left an undeniable imprint on the entertainment landscape. But what drives this trailblazing producer, and what lessons has their journey taught them? In an exclusive conversation, Cross opens up about their career, inspirations, and what lies ahead.

The Start of a Passion-Fueled Career

For Cross, television wasn’t just a career path — it was an obsession. “I was in my final year of university when I landed a weeklong work experience gig at This Morning,” Cross recalls. That short stint soon became a recurring role. “I started in the phone-in room, taking calls from viewers and suggesting guests for the show. It was fast-paced, unpredictable, and completely exhilarating.”

Impressed with Cross’s keen instincts, the producers extended the opportunity, first placing them on the news desk and later offering a full-time role after graduation. Within just four years, Cross ascended from Production Assistant to Live Producer, mastering the art of live television along the way. “Producing a daily two-hour live show was the best training ground. You learn to think fast, adapt quickly, and create compelling content on the fly.”

Big Brother, Big Break

Cross’s career took a defining turn when they joined the production team for Big Brother UK and its celebrity spin-off. The show’s non-stop nature was both a challenge and an adrenaline rush. “Episodes were turned around 24/7—it was exhausting but incredibly rewarding,” says Cross. “And then, of course, there were those unforgettable moments — like when Leo Sayer broke out of the house over a laundry dispute. I was the first one to find him. That footage made it into the episode, and suddenly, I was part of the story!”

This breakthrough cemented Cross’s reputation as a producer with an eye for unscripted drama and audience engagement, leading to opportunities on some of television’s most successful reality formats.

Crafting Award-Winning Television

Cross’s ability to merge storytelling with spectacle has led to multiple industry accolades. The first season of Dating in the Dark won a Royal Television Society Award, while This Morning secured multiple National Television Awards during Cross’s tenure. Their work on Dancing with the Stars has helped the show maintain its cultural dominance, with last season achieving the highest finale viewership in five years and breaking voting records with over 32 million votes.

What’s the secret to producing a hit? “It always comes down to casting and storytelling,” Cross explains. “You need compelling characters, but you also need a production team that knows how to craft moments that resonate with audiences.”

Looking Ahead: New Projects and New Frontiers

With Got to Get Out, a new reality series for Hulu, set to premiere on April 11th, Cross shows no signs of slowing down. “It’s a fresh take on the reality genre, and I can’t wait for audiences to experience it,” they say. Meanwhile, a return to Dancing with the Stars is already in the works, and a yet-to-be-announced project is brewing behind the scenes. “It’s something very exciting,” Cross teases. “I wish I could say more, but watch this space.”

Words of Wisdom for Aspiring Producers

When asked about the biggest lessons learned in their career, Cross keeps it simple: “Hard work pays off. And always keep your emails short and to the point!”

For those looking to break into the industry, Cross emphasizes curiosity and collaboration. “Don’t be afraid to ask questions. Understanding how different departments work will only make you better at what you do.”

Cross also acknowledges the importance of mentorship, crediting industry veterans like Claire O’Donohoe and Natalka Znak for their guidance and support. “Having strong mentors has been invaluable. Their honesty and encouragement shaped my career in ways I’ll always be grateful for.”

A Legacy in the Making

As Cross continues to push the boundaries of entertainment, one thing remains clear—their passion for television is as strong as ever. “Whether it’s reality TV, live productions, or something completely new, my goal is always to create content that connects with audiences and keeps them coming back for more.”

With an already impressive legacy and an exciting future ahead, Alex Cross is proving that great television isn’t just about what happens on screen—it’s about the vision, dedication, and creativity behind the scenes.