As global trade patterns evolve and international supply chains continue to experience volatility, businesses are increasingly seeking reliable, high-impact opportunities to expand into new markets. The China International Consumer Electronics Exposition (CICEE) 2025, to be held from September 17 to 22 in Qingdao, offers just such an opportunity. Now in its 21st edition, CICEE has established itself as one of China’s premier national-level platforms for international trade, technological innovation, and global industry collaboration in the consumer electronics sector.

A High-Impact Trade Platform in the Heart of China

CICEE 2025 is co-organized by the Shandong Provincial People’s Government, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the China Electronics Society, the Qingdao Municipal Government, the Ireland Sino Institute, and Zatino Group. The event is officially approved by the State Council of China, underscoring its importance and credibility.

The exposition will take place at the Qingdao International Convention and Exhibition Centre, spanning over 200,000 square meters, with more than 700 exhibitors and 113,000+ visitors expected. In 2024, the event generated over ¥100 million in contracts and attracted over 210 million online impressions, highlighting its commercial value and visibility.

Strategic Benefits for Global Exhibitors

For international companies—particularly those based in Europe and Ireland—CICEE offers a timely and effective way to diversify market presence, reduce exposure to tariffs, and engage directly with Chinese buyers, suppliers, manufacturers, and distributors.

Key benefits include:

Direct access to the world’s largest consumer electronics market

Positioning alongside leading brands such as Huawei, Sony, JD.com, Haier, and Hisense

Participation in technical forums, trade matchmaking, and executive networking

Visibility among decision-makers, investors, and media outlets

CICEE enables exhibitors to enter or expand in China through meaningful engagement—not just display.

All-Inclusive Exhibitor Support

International exhibitors benefit from a comprehensive fully hosted participation package, which includes:

A 36㎡ professionally designed and constructed booth

Hotel accommodation for two representatives at the on-site convention hotel

One round-trip international economy air ticket

Daily meals, airport pick-up, and in-venue transportation

Professional interpretation and business concierge services

This turnkey approach eliminates the logistical complexities often associated with global trade shows, allowing exhibitors to concentrate fully on outreach and deal-making.

Focus on Innovation and Sustainability

CICEE 2025 will feature six major thematic zones covering:

Smart Devices and Home Appliances

Artificial Intelligence, Robotics, and XR

5G, IoT, Cloud, and Cybersecurity

Digital Lifestyles and Smart Mobility

Green and Low-Carbon Electronics

International Brands and Cross-Border Trade

This year’s theme, “Green Navigation, Digital Chain Future,” reflects both a forward-thinking technological focus and a commitment to environmentally responsible practices. The organizers have pledged measurable reductions in carbon emissions and event-related waste.

Qingdao: A Trade Gateway with Global Reach

The city of Qingdao is a key port and manufacturing hub on China’s eastern seaboard. The convention center is located just 40 minutes from Qingdao Jiaodong International Airport, offering modern infrastructure, extensive hotel capacity, and proximity to major logistics routes.

Exhibiting in Qingdao means entering a trade environment optimized for long-term engagement and access to China’s industrial supply chains.

Reserve Your Booth Today

The China International Consumer Electronics Exposition 2025 will take place from September 17 to 22, 2025. Exhibition zones are limited and demand is high. Companies aiming to enter the Chinese market, launch new technologies, connect with suppliers and manufactures of Electronics or hedge against global trade disruptions are encouraged to register early.