8 B2B Logistics Challenges in Europe and How Moovick Platform Solves Them

BusinessSales / Service

  • Author Ksenia Leshchenko
  • Published September 9, 2025
  • Word count 1,104

Since the pandemic, B2B logistics has dramatically evolved, and European businesses are increasingly focused on finding optimal solutions for maximum profitability. When delivery systems function seamlessly, businesses can freely scale and expand. However, when logistics issues arise, they become serious obstacles to company growth.

Imagine the perfect scenario: your B2B logistics works like clockwork. Goods are delivered precisely on time and in pristine condition. Customers are satisfied, and partners are ready for new successful deals with you.

Wholesale trade and manufacturing are particularly active users of B2B logistics across Europe. However, challenges can vary significantly depending on each company's market position and supply chain strategy. Small and medium-sized enterprises must compete for warehouse space with large corporations while being disadvantaged in terms of size and resources. SMEs need to process orders rapidly while facing the same challenges as their larger competitors.

Understanding B2B Logistics for SMEs in Europe

Business-to-business logistics involves planning and executing the movement of goods from one company to another, typically between suppliers and retailers. It encompasses all aspects of production and delivery: transportation methods, scheduling, delivery windows, costs, packaging, storage options, and much more.

Since inter-company shipments typically have larger volumes, they enable more efficient inventory and warehouse management. While B2C logistics often involves smaller and more frequent deliveries, the B2B segment provides better cost control.

In the European wholesale marketplace, third-party transport services have become particularly popular. These are commercial agreements with external firms to manage shipping, warehousing, order fulfillment, and other logistics needs. In-house logistics means companies handle all processes independently without involving 3PL providers. Large corporations can afford to hire drivers, warehouse workers, and logistics coordinators, and purchase vehicle fleets. For small and medium enterprises, this sounds like numerous complex tasks and challenges.

8 Key B2B Transportation Logistics Challenges in Europe

Managing B2B logistics can become a real headache, forcing late-night work and complex problem-solving. Here are the main issues faced by small and medium European businesses:

  1. Time-Consuming Process Management

Logistics takes precious time away from core production activities. Focus shifts to manual coordination, phone negotiations, and approvals. Multiple moving elements require constant oversight, distracting from developing main business directions. Sorting, handling, coordinating with drivers, organizing pickups, and solving transport issues becomes a full-time job.

  1. Unreliable Transport Partners

An inconsistent logistics partner is like a leaking pipe in a water system - it creates chaos throughout the entire network. Delivery delays and no-shows disrupt business processes. 3PL provider failures increase waiting times. Extended delays lead to missed deadlines and spoilage of perishable goods. Customers may switch to competitors if delivery problems interfere with their peak sales periods.

  1. High Courier Service Costs

Courier service rates are unpredictable and non-transparent. Pricing is based on order volume and distance, but there's no clear system. Businesses pay the same even when delivery doesn't meet expectations. They're subject to inflexible pricing schemes, and additional fees like fuel surcharges or handling costs quickly accumulate.

  1. Rigid Delivery Schedules

Same-day delivery is nearly impossible with traditional services. Lack of flexibility forces companies to adapt to carriers' conditions. Logistics systems cannot adjust to changing supply chain needs and don't accept minor adjustments or last-minute plan changes.

  1. No Real-Time Tracking

Modern customers expect constant information about their goods' whereabouts. Reports from courier companies are often inaccurate, making production planning difficult. Lack of delivery visibility creates uncertainty and missed opportunities. Mobile tracking requires advanced technologies that many businesses don't have.

  1. Complex Payments and Invoicing

Manual processes consume time and slow operations. Hand-entering data leads to errors. Invoices often contain multiple line items. Invoice corrections, especially individual lines, can be challenging. Invoices have numerous legal requirements, and legislation further complicates the situation.

  1. Finding Suitable Transport

Many platforms don't offer personalized transport solutions for companies of different sizes. Available vehicles are significantly larger than needed, resulting in payment for unused space. Some goods are temperature-sensitive and require specialized transport. Finding a budget-appropriate vehicle takes time.

  1. Staffing Requirements

Large enterprises with their own fleets must constantly search for personnel. Normal operation requires truck drivers, warehouse workers, and logistics coordinators. Shortage of reliable staff can make the system ineffective.

How Moovick Platform Solves B2B Logistics Issues for SMEs in Europe

We at Moovick Platform understand why your company needs to make its products available across Europe. That's why we offer personalized and express logistics for small and medium-sized businesses.

Who are we?

Our mission is to help you expand your business. We handle your logistics and communication with other players, allowing you to focus on core activities. We provide superior B2B transport service solutions, including:

  • Instant Booking and Automation: Small businesses need rapid goods availability and express delivery - exactly what we offer. You can quickly book on-demand logistics for urgent orders and be confident in timely delivery. Manage everything through the Moovick Platform app without calls or delays.

  • Verified Transporters: Our driver network is verified and provides professional B2B transport services. We're a reliable courier service that delivers your goods to destination in the same excellent condition they left the warehouse.

  • Cost-Effective and Transparent Pricing: You pay only for what you use - no commitments or hidden surprises. Logistics shouldn't be a barrier to your business prosperity.

  • On-Demand and Flexible: Need a vehicle right now? Get one immediately when required. Reduce waiting time and get urban pickup in less than 30 minutes. Use necessary services, including additional workforce for parallel tasks.

  • Live Tracking and Complete Control: Know exactly where your transport is at all times. Our AI-powered B2B transport system lets you track stops, loading, unloading, and arrivals with minute precision.

  • Seamless Digital Payments: No bank checks or paperwork for bill payments. Companies can use one-click invoicing and multiple payment options.

  • Storage Solutions: Small businesses without extensive warehouse facilities can benefit from our flexible storage options. We provide short-term and long-term solutions for managing unpredictable demand.

Moovick Platform has everything - from vans to trucks. Businesses connect with transport that best fits their goods' condition and maximizes space utilization.

In Conclusion

The logistics industry has transformed from B2C focus to B2B transport in the European region. Understanding related challenges prepares for upcoming tests. It's wise to be ready for inevitable difficulties in early stages. A corporation wanting to maintain customer satisfaction must ensure speed, efficiency, and professionalism.

This emphasizes the need for strong supply chains and logistics systems to meet constantly growing customer demands. Moovick Platform is a comprehensive business logistics solution - we save the day, easily navigating all the twists and complexities of B2B logistics! Contact us right now!

Anastasiia and Palash Agrawal are entrepreneurs and Co-Founders of Moovick Platform, a digital logistics startup connecting businesses with professional delivery services across Germany and the Netherlands through their innovative app-based solutions.

https://moovick.com/blog/business/challenges-b2b-logistics-how-moovick-solves-them

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