In just a few years, Zaya Younan, Chairman & CEO of El Septimo Geneva, has redefined the cigar industry, earning recognition as a true legend. Under his leadership, El Septimo has risen to become a global luxury powerhouse celebrated for bold innovation, exceptional craftsmanship, and uncompromising creativity.

Since acquiring El Septimo in 2019, Younan has personally designed and blended more than 30 premium cigars in just three years — a pace unmatched in the industry. His collections — including The Emperor Collection, Sacred Arts, Culinary Art, King Sargon, and the Zaya Collection — have transformed the art of cigar-making. By marrying world-class tobacco sourcing with 15-year fermentation techniques and imaginative storytelling, Younan has elevated cigars into symbols of art, history, and luxury.

The world has taken notice. For three consecutive years, Robb Report has ranked El Septimo among the “10 Best Cigars in the World,” honoring Van Gogh (2023), Bordeaux (2024), and Vartan The Dragon (2025). Prestigious coverage in Cigar Aficionado, Cigar & Spirits, and leading luxury lifestyle outlets continues to highlight El Septimo as one of the fastest-growing premium cigar brands worldwide.

Younan’s influence extends well beyond blending. With over 2,000 global patents, he has introduced groundbreaking innovations — from the world’s first refrigerated ashtray and cold-smoking cigar method, to Bordeaux-inspired fermentation and precision farming techniques. These advancements have set new benchmarks for quality, delivering smoother, cleaner, and more flavorful cigars that redefine industry standards.

El Septimo’s empire has also expanded into luxury accessories, unveiling masterpieces such as $5.5 million lighters and $25 million Fabergé humidors. This bold vision positions El Septimo as nothing less than the “LVMH of the cigar world.” On social media, Younan has cultivated one of the most engaged cigar-related followings globally, connecting luxury aficionados with the brand’s evolving story.

“Our mission has always been to push the boundaries of what’s possible in the cigar industry,” says Younan. “We’re not just making cigars — we’re crafting experiences that blend art, history, and innovation.”

With an unrivaled pace of innovation, prestigious accolades, and the largest patent portfolio in cigar history, Zaya Younan stands today as one of the most celebrated and influential figures in the global luxury cigar industry.

About El Septimo Geneva

El Septimo Geneva is the world’s most luxurious premium cigar brand, renowned for its exclusive blends, long fermentation process, and innovative designs. Founded on a commitment to excellence, El Septimo integrates luxury, art, and science to produce the finest cigars and accessories for discerning enthusiasts worldwide.