The main reason why many Mlmers do generate the automatic

passive income

that they expect out of the Multi-Level opportunities that

they join,is usually because they did not do any research.

They just jumped on the bandwagon solely on trust.

Every business worth its name must have a history, or

what is called its track record. I mean, when you go out

in search of an offline job of note, don't you have

some kind of resume?

It's the same with business entities. They have a record,

whether it is enviable or not.

Going after this information is what is called doing your

due diligence. You diligently, i.e. carefully,

deliberately and in a sustained fashion, pursue facts, real

world expectations . Firstly, you need to ask yourself what

kind of income you want. Is it short-term,direct affiliation,

where you get paid for the business you and only you attract?

Is it long-term, team-work determined, with automatic profit,

passive income,residuals that pay you years after years?

While in the first case, just a few coordinates (good website,

attractive pay, some quality products, which people buy

once and for all) are necessary,the second type is more human

quality intense. We are talking of involving yourself with

many people that you do not, a priori, (right from the beginning)

know.

If you find yourself here, then you want to go after specific

information that should help your decision as to

whether you want to get involved with a particular

business opportunity, or not.

If you really want to know where people make absolute asses

of themselves, by investing six figures, based solely on

some website promises, with no due diligence made, go to

the search engine, Google.com, and check out the HYIPs.

Somebody is always running off with their millions. After

crying blue murder for sometime, they go off to invest,

to do, exactly the same way in the next idiocy. Its like

a drug.

Many people behave exactly the same way with mlms, internet-based

network marketing, leaving bloody footprints all over the mlm horizons.

Whatever is dangled before you, you need to know

something about the crowd that is inviting you to join.

That is why promises of a windfall for being part

of a ground floor opportunity is pure hogwash.

Such ideas only turn multilevel marketing into a

hare-brained, absolutely unfocused phenomenon, not a sustained

passive income generating machine.

The windfall, ground floor opportunity syndrome tends to

make people to suspend judgement, enticed by greed.

They forget that in 95-98% ofcases, no history, no track record,

means no sustainability.

Any MLM business opportunity worth considering will

either have a track record that you can investigate

and evaluate or it will have a clear statement of the

plan, the potential, and the up-front costs.

Before investing any time or money in a specific MLM

business opportunity, there are some questions you

should consider first.

How about the experience of the company? How old is it?

Has it gone through the teething period which every

new business, or new-born baby, has to go through.

How long has the business opportunity been in

business?

This is one thing you want to know before you start

throwing your time and money at it.

Unfortunately, many new businesses want to discourage this

because they are too anxious to make money off you.

However, it is important that, before investing time and

money in marketing an MLM business opportunity, you want

determine how long it has been operating.

New concepts are so exciting, with all those geometrical

progressions and quantum jumps of profits calculated on

the basis of every dollar, every member, every product

doing its job, multiplying one another all over the place,

promising you millions within all sorts of mad matrices

(matrixes), concocted on foundations of wet-lipped greed.

They spin the figures so wildly, you are no longer sure

if it is products and good management that serve as engine

of value and of continuity, or it is the fertile imagination

of mathematics, absolved of any responsibility towards reality.

Many of us have been made trillionaires many times over by projections

by people who want to lure us into their mlm programs that we should

have our stinking feet on the heads of every President,King, Queen or

Prime Minister, just to show them who was boss.

Listen, just take it that, If it's a new concept that has

not been proven in the marketplace, forget all that maths.

You have no assurance that it will even work.

Very often, I have gone through pages and pages of MLM hypes,

looking for addresses and telephone numbers of people to

give me information. They either do not exist, or, as in the

case of telephone numbers, they only take messages. Of course,

they never get back to you.

Trust me, the obvious is always not the rule on the internet, and

thousands of companies operate with nothing more than

a website and an email address.

Many of them are here today and gone tomorrow. Make

sure the business you intend to deal with has a fixed

address, physical location, and established phone

number.

Really, should you be doing business with total

strangers? People you do not know or who were not

referred by reputable people that you know?

The rule of the 'copy', killer letters, pages

optimized to hypnotize you and get you rushing for your wallet,

have made sane choices an endangered specie on the internet.

You should therefore go one step further. Insist on talking to

a real human being before you join.You need to talk to people

who have made something out of the business and I am not talking of

all those untrustworthy testimonials that now litter the 'trust me'

horizon of the internet..

Asking and getting information will not only provide you with valuable

first-hand information about the program, but it will

give you a list of advisors who might be willing to

help you along the way.

Cost Of Engagement:

How much initial investment is required? In many cases

a proven MLM business opportunity with a successful

track record will involve some kind of initial

investment.

You should not assume that a business opportunity that

is free to join is a better investment. Usually a

free-to-join business will involve other costs such as

marketing and advertising fees. Just keep in mind that

nobody gives away "opportunities" for free.

What you have to determine is whether a specific MLM

business opportunity has a successful track record, is

managed by honest people and offers you a realistic

chance of actually making some money.These are the

things you must weigh against the entry costs.

What is the realistic income potential of the

business? Have a careful look at the numbers and

projections provided by the business opportunity. Then

talk with actual members who are using the program to

determine if they have been able to turn those numbers

into reality.

Are there extra fees such as yearly or monthly

subscription fees, shipping costs, or minimum purchase

requirements? Make sure to get a detailed list of all

the fees involved in operating the new business. These

things may not seem significant now, but they can

easily eat into your profits later.

How much control of your new business will you have?

Be clear on who owns the business, and who controls

the way it is developed and marketed? You may want to

diversify your product offerings in order to avoid

being at the mercy of a "head office.

The MLM business opportunity should require low

initial investment and have high profit potential both

in the short term and in the long term. It should

allow you to build a profitable business of your own

that will be a source of income far into the future.