Tips On How To Promote Your MLM And Develop A Successful And Dynamic

Marketing Strategy To Generate Leads?

Making a home based MLM business opportunity successful does not have to be tedious labor, but it is nonetheless labor intensive. While the temptation with home based businesses is the ease with which the commitment to the work can slip if nobody is there to supervise and spur on, the fact that MLM business opportunities provide unprecedented money making capabilities and are able, with the right mindset and self discipline to make you a millionaire, have more than offset the risk of a truly dedicated entrepreneur losing out on profits. As I said in previous articles, you have to be your own cheerleader since YOU are the boss. One of the things that you need to take very seriously is the need to generate your own leads by driving traffic to your web site or landing page.

To make your home based MLM business opportunity truly successful, there are some tips you will not want to be without.

• Break out of your box and think global. While in essence the nature of multi level marketing is the personal one on one sales contact, the fact that the Internet is now in play has permitted you to transcend your circle of friends and family and instead market your good or service nationwide. Yet why should you stop there? Think global! Why not take your business to the other side of the world? Find out what will appeal to consumers in other parts of the world and tailor your promotions to their tastes and needs accordingly.

• Make the most of social sites, such as You Tube and My Space or find and locate additional social sites at: SocialMarker.com. Similarly, become active in the bloggosphere. These are the current trends on the ‘Net and the movers and shakers are operating within these circles. Whenever you work in MLM it is vital that you remain on the cutting edge of the Internet and therefore always a step ahead of the competition. There are numerous countries around the world who are hungering for home based business opportunities which includes MLM or multi level marketing. With greater access to the internet, you can build an international organization of like minded entrepreneurs who are also searching for strategic marketing tips and will be looking to you and your leadership to inform them and support them in this exciting endeavor.

Awareness ‘Leads’ To Accomplishment:

Some times it takes someone who comes to the US, the land of opportunity and free enterprise, to gain a better perspective and appreciation for what we have in America. Ellie Drake, motivational speaker and leading consultant and trainer for entrepreneurs and MLM enterprising individuals, came to America with her parents. A short time after she arrived she decided to go into medicine and in fact became an MD. Her husband Charlie Drake, is also a doctor of medicine. In the course of trying to pay off student loans for college and medical school, they discovered Network Marketing and got involved in successfully developing their MLM organizations and became very good at what they did. In fact, Ellie met her husband Charlie at one of her presentations and together, as a couple, they have become a dynamic team and train entrepreneurs from all over the world but certainly have a special love and regard for entrepreneurs in the US. It is instances like this that remind Americans, who may take our free enterprise for granted, that we have such a great gift here in America. In a certain way, Ellie and Charlie Drake have propheticly embodied a vision as a couple and family that reminds Americans and all persons from global community of free enterprise, of who we are and what we can be when adhering to a time and tested model of entrepreneurship and personal enterprise. As we continue to experience job outsourcing in a changing economy, this is the time to recapture the American dream and seek out ways to successfully realize your desire for financial freedom.

If you are currently involved in a home based MLM business opportunity that utilizes an actual good, you might think about shifting over to a service that is sellable via the ‘Net. This way your global appeal with triple while a physical good may be rather limiting to a certain geographical area. However there are numerous MLM and direct Sales companies who have an international presence because of the nature of their products, services and international trade agreements.

• Of course, the real key to making it in the competitive world of MLM is the ability to remain focused, manage contacts and inquiries, and never tire of exploring new avenues to make others aware of your business. This will most likely require long hours of research, networking, and trolling through forums and other areas where fellow MLM participants will discuss their exploits. Learning from others what works and what does not is a great way to avoid costly mistakes and numerous hours spent chasing customers where they are not to be found.

Generating Leads: An Essential Component:

More often than not your sponsor or director of sales will point you in the right direction to get started in your home based business. One of the things that the best of the best leaders in Marketing tells us, is that we need to ultimately have somewhere between one hundred and two hundred leads coming in every week. That may sound like a lot, but if you do the math, only a small percentage of those leads, if contacted and followed up by you or someone you may outsource the task to, will convert into sales or signing someone up for your respective business opportunity. The company’ whose product or service you are promoting will more often than not, have some working relationship with a lead generation company or co-op, which will initially cost you out of pocket: something that many of us have to do to get started. In some cases that recommended lead company is able to deposit the leads you order directly into your lead contact manager or your back office.

However, it is an established fact that the best leads are the ones you personally generate. I would invite you to consult the online back office on your companies replicated web site, which is usually available to you when you sign up, or consult with your sponsor and members of your team who are in the know about lead generation to learn which company or co-op plan they are working with.

When it comes to the end of the day, you will ultimately want to become more proficient at what is known in the Internet Marketing world as "Organic Search Engine Optimization."(SEO) There are a variety of ways to effectively market and promote your products or services on the internet. If you want to pay for marketing, you can utilize Google, Yahoo or Zango’s ‘Pay-Per-Click’ program. To do this cost effectively, you should consult with someone who is proficient and has the expertise and experience in this market place. Essentially, you place small ads with Google or Yahoo that appear on a Google or Yahoo search page when someone is conducting a search on a certain product or service. For example, if you do a search on Excellent-Home-Business, my site or name may come up in your search results. If someone else is using the same key words: excellent, home or business, or the key word phrase: excellent home business, they may rank higher or lower in the searching ranking which, may be in part, determined by how much research they conducted in preparing their ad campaigns. If I am running an ad campaign with Google, Yahoo or Zango, just to mention three major search engines, then generally over to the right of the page, my ad may come up somewhere in the lineup depending how well I have researched keywords for my product or service or how much I have agreed to pay Google, Yahoo or Zango, for you to click through, which takes you to my web site or landing page. Of course, writing a clever Headline with a keyword rich and relevant copy in the body of the ad also plays into the search ranking. Without proper instruction and guidance, this can be very costly if you do not know what you are doing.

Another resource that is available to you is placing ads or articles on existing E-zines. There are directories available to assist you in locating the e-zines that are relevant to your respective industry: e.g. if you are promoting health and beauty products, you can do a Google search on ‘Health and Beauty" directories or e-zines.

One of the most cost effective ways of promoting ‘you ‘ your product and service, is to take advantage of free article submission programs. If your sponsor or team member is not familiar with these services, then once again: ‘Google’ Free Article Submission. Article submission is more in line with ‘Organic’ SEO or Search Engine Optimization. Writing articles like the one you are reading, takes more time, but will yield longer lasting results as your name is getting out there and links the reader to you web site, located somewhere in the article, will lead interested people to seek you out because you possess the expertise, product or service that they want. I like to think of it as Time-Release-Marketing which is similar to: time release fertilizer.

In addition to these tips, please remember that home based MLM business opportunity success will not come overnight. Strategic marketing which will in the beginning may include placing small classified ads in local newspapers, on line bulletin boards, purchasing leads or launching a pay-per-click ad campaign, or purchasing shares in a co-op and article submission may all seem a bit overwhelming at first, but it is something we all go through in MLM and Direct Sales Marketing Boot Camp. You may want to target certain groups that are more apt to appreciate your products, services or business opportunity to help you to achieve massive results from your collective marketing efforts. In signing up for any MLM or Direct Sales business, you should be prepared to finance a marketing campaign if you are going to treat your business like a business and not a hobby. In spite of the attractive television infomercials, Internet ads, and webinars that all claim to have made millionaires out of ordinary folks just like you, the notion that such a step could be taken in a short period of time is unrealistic. The odds are good that you will spend the better part of a month getting to know the program and its limitations and then the remainder of the next six months growing your business and at the same time working on recruiting. Within a year, if you have been diligent, you will most likely see a good pay off, but the idea of a six figure income within 12 short months is usually more than just optimistic. If you want to be one of the next one-hundred millionaires, you need to commit to doing the work, and be sure to: "work smart not hard."